Director of Product MarketingCompany: EvaluateLocation: Remote, United StatesDate Posted: Oct 23, 2024Employment Type: Full TimeJob ID: R-556DescriptionWe would also welcome applications from UK based candidates who have the right to work in the UKAbout EvaluateEvaluate is a global company providing outstanding market intelligence services for the Pharmaceutical, Medical Device, Financial and Consulting sectors, through the Evaluate Pharma®, Evaluate Medtech®, Evaluate Omnium and Evaluate Vantage® online brands. Our international clients in Pharma and Biotech, Medtech, Banking and Consultancy regard Evaluate Pharma® as the industry’s gold standard for timely and accurate analysis of reported drug sales, consensus sales forecasts, R&D pipeline, markets and comprehensive company financials.To amplify the ability to make critical decisions, Evaluate is proud to become part of Norstella – an organization that unites four market-leading companies with a shared goal: to improve patient access to life-changing therapies. We are stronger together – and as a Norstella company, Evaluate plays a key role in helping to connect the dots from pipeline to patient.Job descriptionThe Director of Product Marketing will be play a pivotal role in shaping the narrative of Evaluate and Citeline Commercial (including Biomedtracker) products, understanding the needs of our customers, and leveraging insights to drive our go-to-market strategy. With a strong ability to lead through influence, this individual will work cross-functionally to help launch new persona-focused products across key market segments: Pharma, Financial Services, Biotech, and Consulting.Key duties and responsibilities
Strategic Thinker: Drive the strategic direction of our product marketing initiatives, ensuring alignment with the company's broader goals and vision.
Customer Advocate: Deeply understand user needs and pain points. Validate innovative product concepts and features. Synthesize customer feedback into actionable insights.
Data Analyzer: Leverage metrics to optimize product positioning, pricing, and strategy. Make informed decisions based on data-driven insights.
Cross-functional Ally: Build and maintain strong relationships across Product, Commercial, Client Success, and Marketing teams. Lead through influence to ensure alignment and shared vision across these functions.
Storyteller: Craft compelling narratives that resonate with both our sales team and our customers. Ensure our product story is both clear and compelling.
Researcher: Stay ahead of industry trends, competitor movements, and target segment behaviors. Unearth key insights that can be transformed into strategic actions.
Go-to-market Pro: Lead the development of go-to-market strategies. This includes assessing market needs, creating value propositions, defining user/buyer personas, estimating the target addressable market, and honing messaging, positioning, and pricing.
Content Developer: Develop key content and collateral to support sales and marketing efforts. This includes sales presentations, playbooks, FAQs, and more.
Key requirements
Bachelor’s degree in Marketing, Business, or related field; Master's degree preferred.
Ability to build and lead a team.
Minimum of 5 years experience in product marketing, preferably within the Clinical, Pharmaceutical or Life sciences industry.
Proven track record in crafting compelling product narratives and go-to-market strategies.
Exceptional communication and collaboration skills.
Demonstrated ability to think strategically and lead through influence
Key competencies
Strategic Vision: Ability to see the big picture and plan out steps to achieve long-term goals.
Influential Leadership: Ability to inspire and lead teams without direct authority.
Analytical Prowess: Skill in dissecting data and deriving meaningful insights.
Stakeholder Collaboration: Proven experience in building and maintaining relationships across functions.
Narrative Craftsmanship: Strong storytelling and messaging skills.
Market Awareness: Keen understanding of Pharma Intelligence industry trends and shifts.
Resilience and Adaptability: Ability to thrive in a fast-paced, ever-evolving environment.
Location:UK/ US (East Coast Time Zone)Our Guiding Principles for success at Norstella:01: Bold, Passionate, and Mission-First02: Integrity, Truth, and Reality03: Kindness, Empathy, and Grace04: Resilience, Mettle, and Perseverance05: Humility, Gratitude, and LearningBenefits:UK
25 days annual leave, 4 days for volunteering and a personal day
5% pension match
Group Life Assurance (100% employer funded)
Group Income Protection (100% employer funded)
Other voluntary benefits such as: Dental, Cash Plan, PMI Excess Cover, Health Screening & Critical Illness
US:
Medical and Prescription Drug Benefits
Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA)
Dental & Vision Benefits
Basic Life and AD&D Benefits
401k Retirement Plan with Company Match
Company Paid Short & Long-Term Disability
Paid Parental Leave
Education Reimbursement
Paid Time Off & Company Holidays
The expected base salary for this position ranges from $130,000 to $170,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus.Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law.Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here- you are welcome. If you read this job description and feel passion and excitement, we’re just as excited about you.All legitimate roles with Norstella will be posted on Norstella’s job board which is located at norstella.com/careers. If a role is not posted on this job board, a candidate should assume the role is not a legitimate role with Norstella. Norstella is not responsible for an application that may be submitted by or through a third-party and candidates should proceed with extreme caution if a third-party approaches them about an open role with Norstella. Norstella will never ask for anything of value or any type of payment during or as part of any recruitment, interview, or pre-hire onboarding process. If you are aware of or have reason to believe a job posting purportedly for a role with Norstella is fraudulent or otherwise not authorized by Norstella, please contact the Company using the following email address: [email protected] .Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law.