Marketing Analytics Manager

GENERAL PURPOSE OF JOB: This role will leverage data-driven insights to optimize the performance of our retail and industrial marketing investments. Responsibilities include analyzing marketing performance, identifying trends, and providing actionable recommendations to enhance sales, customer acquisition, and overall campaign effectiveness.  Additionally, this role will act as a key partner to external performance media agencies, ensuring alignment on campaign objectives, seamless data integration, and robust reporting to drive continuous marketing improvements.ESSENTIAL DUTIES AND RESPONSIBILITIES Marketing Analytics & InsightsAnalyze key performance metrics (ROAS, CLV, CAC, P&L) and evaluate digital marketing effectiveness across paid media, retail advertising, and local initiatives to optimize spend and maximize revenue.Leverage data visualization tools (Power BI, Tableau, Google Analytics, Excel) to track trends, identify audience behaviors, and provide competitive insights that inform strategy.Performance Forecasting & Budget OptimizationDevelop and maintain budget forecasts, media allocation, and scenario-based modeling to ensure optimal investment efficiency and higher ROI.Track and analyze marketing spend, reallocating budgets based on performance outcomes to maximize impact.Campaign Strategy, Testing & OptimizationDeploy marketing A/B tests, analyze backend results, and refine customer segmentation and targeting to improve engagement, conversion and retention. Support attribution modeling and local/regional marketing initiatives to align with brand strategy and optimize sale impact.Retail Marketing & Program ExecutionManage DTC marketing investments and retail advertising strategies, aligning campaigns with key sales events and omni-channel performance goals.Oversee retail media and coop programs (Red Marketing Program), providing insights on store traffic trends, marketing effectiveness and strategies to drive incremental sales.External Performance Media Agency PartnershipPartner with external agencies on campaign objectives, reporting frameworks, and optimization strategies while maintaining data accuracy.Oversee performance tracking, media testing, and campaign insights to drive continuous improvement in marketing effectiveness.Cross-Functional Collaboration & Strategic InfluenceLead marketing performance meetings, summarize insights for executive reviews, and provide data-driven recommendations to influence strategy.Collaborate with Sales, Revenue Ops, E-commerce, Brand and Finance to align marketing initiatives with  business objectives and improve reporting capabilities.