Senior Director-Lorissa's Kitchen

The Senior Director of LK acts as a general manager of the brand. They will lead the marketing and strategic growth with execution plans for Link Foods.  This is a critical, high-visibility role tasked with leading and inspiring direct, cross-functional and agency teams to build a new brand in the ‘better for you’ snack space. This role will interact with our owners as liaison to the business on executing the Vision and Strategy.This Senior leader will have P&L accountability and be ultimately responsible for leading a team of individuals to deliver on accelerated growth with Customers/Consumers directly and through cross functional partners. Responsibilities include all Marketing KPIs, P&L ownership, natural channel sales, oversee additional channel sales, product development, brand development, volume and profit objectives for our LK brand.The responsibilities of this position shall consist of, but not be limited to, the following:Understand and adhere to the core Company values: Be Real, Speed Matters, Stewardship, Relationship Driven, Self-Discipline, and Show Awesome Character and hold the Marketing team accountable to the sameIdentify and lead cross-functional efforts, in close partnership with product development and consumer insights to develop and commercialize new product and expansion efforts to drive revenue, margin and profit growthDevelop strong relationships with other cross-functional leaders in the organization, including the senior leadership team to build the LK brand.Develop strong relationships with our sales team and customers to launch LK brand- lead natural sales distribution with broker and sales teamLead partnership with retail sales and ecommerce team to develop best-in-class launch and retail expansion on portfolioDevelop and manage brand strategy, including brand positioning / architecture, brand voice, and brand personality for each brand in the portfolioDevelop and guide all strategic initiatives for the LK brand in service of the company’s overall objectives, goals and strategiesOversee brand P&L, product/promotional forecast and marketing spend forecast; allocate, manage and track brand budgetsLead development of best-in-in class, actionable integrated marketing plans informed by consumer insights and backed by dataOversee all creative marketing and advertising activities for the brand, including traditional media, digital media, social media, email, and public relations. Manage marketing and agency partners from brand development to creation of communications. Manage relationships with external vendors and business partners.Guide assessment and prioritization of business initiatives in an environment of rapid change.  Be able to react quickly to market opportunities and competitive threats, sometimes with limited informationDirect team to deliver consumer, category, competition, and channel/customer analysis as part of on-going brand managementProvide continuous coaching, mentoring and performance feedback to develop and grow the team and help them reach to their true potentialRepresent and communicate emerging brand portfolio business updates to leadership on a regular basis, highlighting opportunities and trends for business improvement and growthOwn portfolio A&P budget processPerforms other duties and responsibilities as necessary