Company DescriptionAt Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.Job DescriptionAt Publicis Collective, the Analytics team is the heartbeat of our client solutions and media measurement. We use data-driven insights to fuel strategic growth for clients, and we believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and narratives to life. We leverage data, technology, creative, media and strategy capabilities to deliver media-fueled solutions across the media landscape. As a Senior Analyst, you have the opportunity to shape the strategic direction of a client’s business and marketing strategy through the delivery of data driven insights. Specifically:
Deliver client and internal solutions through quantitative analysis in line with industry best practices
Execute analytics projects in coordination with the analytic team lead and partners across the agency
Provide subject matter expertise on marketing strategy, digital attribution, experimental design, media mix, budget allocation, audience and programmatic strategy, consumer insights and competitive analysis
Contribute to innovation within digital marketing and analytics within the agency and industry
Key Responsibilities:
Define, prioritize and execute various analytics projects including: forecasting, scenario planning, test design, campaign management and advanced report production
Practical skills with ability to derive actionable insights that help our clients make decisions and drive performance
Marketing analytics, including predictive analytics, digital attribution modeling, and market forecasting
Analyze short term impact of marketing but also the long-term impact on brand and competitive position
Assist analysts with skill development and problem solving
Effectively communicate with team and manager on all projects, ongoing tasks, and challenges while adhering to specified timelines
Ability to share & present learnings with the larger team
Establish collaborative, productive working relationships with data platforms, investment, and BE teams
Identify and build business case and provide feedback on best practices
Assist manage product/service development
Provide training to employees across departments on analytical approaches to marketing
Qualifications
2+ years of experience in analytics, digital marketing, business consulting using data or information to drive marketing recommendations.
Understanding of digital marketing methods and systems including Search, Display & Programmatic, Social Media, Content
Knowledge in multivariate testing and statistical analysis
Excellent written, oral communication and presentation skills
Proficient in Excel, Word, PowerPoint
Detail oriented, quick learner, and able to balance multiple tasks
Strong project management skills and attention to detail
Data Fluency: Ability to effectively pull performance reporting with an understanding of where to pull various requests from, troubleshoot issues and find solutions, and understand how various data is connected
Internal Resource Expert: Training/Onboarding Analysts, ability to lead communication with internal teams on reporting and data troubleshooting, and actively participate in internal meetings
Strong Excel aptitude (understanding of VLOOKUPs, pivots, visualizations)
Preferred, but not required:
Familiarity in enterprise Analytics tools preferred, including: Tableau (preferred), Datorama, Power BI
Preferred experience in one or more of the following analytics platforms: Analytics Platforms: Adobe Analytics (preferred), Google Analytics, Power BI, Campaign Manager, Innovid, Kantar
Experience in Programmatic DSPs, SEM Platforms and Social Platforms a plus
Degree in marketing or quantitative discipline such as statistics, mathematics, or economics is preferred
Knowledge in querying data within SQL environments (SQL Server, BigQuery) a plus
Experience in R, Python (or other statistical analysis and data mining packages) a plus
Additional InformationPublicis Collective an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. #LI-HybridREQ # 24-9706