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Job SummaryThe Salesforce Marketing Cloud Application Engineer is responsible for configuring software functions and activities for web-based, internally hosted application in a fast paced, dynamic, and rewarding environment.Minimum Qualifications?
- 2 years of Salesforce Marketing Cloud experience
- Bachelor?s degree in computer science, information technology, or a related field or equivalent experience
- Marketing Cloud Application Knowledge: (Email Studio, Automation Studio, Mobile Studio, Contact Builder, Mobile Push and Journey Builder)
- General Language Knowledge: AmpScript, Service Side Java Script (SSJS), and SQL
- Understanding: .NET to build the services that we need for real time email sends
- Cloud Knowledge - Ideally AWS, but other cloud similar product understanding acceptable (SQS, IAM User,ECS and SNS Topic)
- Must understand Contact Management, specifically ContactKey for all types of sends / deletes
- Marketing Cloud Configuration
- Marketing Cloud Admin/Config Side
- Marketing Cloud Connector Config/Settings (if connecting to a SF org to sync data)
- Installed Packages and the various types of Components( API integrations, etc)
- General MC API knowledge of both SOAP and REST calls
- Marketing Cloud Execution
- Data Management, understand data designer and relationships
- Security Settings and configurations
- Subscription Management, understand OptOut / In flow control for both email and sms
- SAP (Send Authentication Package) needs to understand how domains are configured for sending email
- Short Code configuration to understand how to configure SMS sending
- ENS -Event Notification service for capturing notifications of transnational sends
- Design, develop, test and implement application changes
- Implement, configure, manage, troubleshoot, and troubleshoot Marketing Cloud
- Understand how to identify data points needed to trigger emails through Marketing Cloud
- Enable integrations to/from Marketing Cloud
- Improve and automate processes, including data retrieval
- Maintain the integrity and functionality of applications
- Develop automation scripts and programs to remove manual system configuration
- Analyze, evaluate and propose application changes to business sponsors and application end users
- Understand the details of each managed system and educate end users on best practices