Location: Onsite Monday-Thursday in Ann Arbor, MIThis role is responsible for leading and coaching a team and agency partners in continuing to grow and evolve our Media program across Video, Audio, and Branded Integration partnerships. This role manages our large video budget and works with our media agency, Mindshare, to continually improve and adjust our plan in response to the evolving media landscape. This role oversees one L6 team member.National Video/Streaming Media Planning and Buying (70%)
    Lead agency and team in stewardship and innovation of our $200M+ TV, digital and streaming investments
    Develop national TV, video, audio, and programmatic strategies to drive incremental sales and reach company objectives
    Work with agency and team to evolve our video/streaming program to be best-in-class through testing and optimization
    Develop strategy to evaluate and prioritize added value, paid sponsorships, and branded integration opportunities that align with brand priorities
    Work cross functionally to create creative rotation recommendations and coordinate refreshes
    Lead agency through annual upfront planning to maximize impact to business 
    Present to DMAC, DNAF Board, and Senior Leadership on key national media initiatives
    Develop briefs for brand integrations to ensure content delivers on marketing objectives and learnings
    Ensure high level of accountability in development, reviews, and execution of national windows
    Lead team and partners in monitoring performance KPIs to ensure consistent optimization of program impact, revisiting KPIs as needed
    Lead collaborative efforts to innovate strategies and measurement to ensure clarity and accountability in decision making and execution, with impact to business as a primary focusCross Functional Media Planning and Activation (30%) 
    Maintain strong working relationships with A&I, Advertising, PR, Customer Care and other key stakeholders in developing cross-functional campaigns, insights, and solutions for the brand
    Partner closely with Advertising to ensure campaigns are aligned to national initiatives and maintain brand and creative standards
    Work cross-functionally to identify, analyze, and execute media strategies to maximize Domino’s presence in an evolving media landscape, with a focus on driving measurable business impact
    Work closely with A&I and agency partners to evaluate media effectiveness and efficiencies and potential impact of agency and team recommendations
    Ensure strong record keeping of media plans, performance, and best practices
    Manage national contracts and budgets to ensure timely and accurate processing and reporting