Associate Director, Brand Marketing

The Role:Deciphera is seeking an experienced marketer with oncology and/or rare disease experience to join a growing commercial team.The Associate Director, Brand Marketing – will be a critical role and a visible leader within the commercial organization, responsible for components of both HCP and Patient marketing strategy and tactical execution.  Reporting directly to the Brand Lead, the ideal candidate will bring rare disease and launch experience and will require close collaboration with key stakeholders across the brand team, playing a key role in integration and execution of brand launch plans  This is a critical commercial role which will be instrumental in Deciphera’s continued evolution into a fully integrated, multi-product, commercial biopharma company.  The person in this role must be comfortable with operating at both strategic and executional levels, collaborating with cross-functional partners, and influencing them without authority. What You’ll Do:Support the development and drive execution of an integrated marketing plan across both HCP and Patient audiences Create and deliver core disease state and branded elements, ensuring alignment with brand strategy Develop field sales materials and programs with consistent pull-through of messaging Lead the creation and execution of comprehensive digital marketing and non-personal promotion strategies that align with brand objectives, focusing on HCP and patient engagement, awareness and activation Support the brand planning, tactical planning, and budget management process Collaborate efficiently & effectively with agency and cross-functional partners. Utilize advanced analytics to assess the effectiveness of marketing initiatives, refine strategies based on insights and metrics Be a brand champion – assist in motivating and exciting the commercial team (Sales, Market Access, Training, Operations, Market Research and Analytics) and the company to drive brand success across approved indications