Regional Craft Spirits Specialist

M.S. Walker has an immediate opening for a Regional Craft Spirits Specialist MA/RI for the MS Walker Brand’s Gin Lane 1751 portfolio of traditional Victorian Style and London Distilled Gin Portfolio. Join our efforts and be part of the founding team that takes this brand to the next level! Gin Lane 1751 was launched in 2017 and has received numerous awards, great press and overwhelmingly positive feedback from both consumers and buyers. Handcrafted in London, England by one of the industry’s most reputable gin distillers, this small-batch, high-quality gin keeps it legit, authentic and innovative with a full range of super premium gins. Steeped in history are the classic London Dry and Old Tom style gins as well as a collection of one-of-a-kind, seasonal ‘Victorian Garden’ flavors. Information regarding the brands represented can be found at:https://ginlane1751.com/http://www.mswalker.com/national-brands/https://www.mswalker.com/nationalspirits/gin-lane-1751/Also, on Instagram at:@mswalkerbrands@ginlane1751 Responsibilities:Sales / Trade Engagement / Education

Daily interactions with key decision makers

Cultivate and curate Gin Lane 1751 “partner” accounts

Make new retail and on-premise volume placements

Selling in and merchandising retail displays in existing and new retailers

Activate brand cocktail strategy at retail and on trade

Achieve competitive brand adjacencies at retail for existing and new placements

Achieve in service volume cocktail placements in the on-premise channel

Merchandise current and new placements with the most up to date point of sale materials

Follow up to train staff on DNA, provenance, features and benefits of the brand

Follow up to conduct consumer events, seminars and tastings in key accounts

Serve as regional facing product knowledge expert for Gin Lane 1751; with a passion for storytelling and effectively communicating the brand's features, benefits, heritage and personality

Educate trade, and distributor/broker partners on benefits of the Gin Lane 1751

Contribute to social media content that documents the brand’s impact in the regional community

Support and work with sales teams at distributor in the market, at meetings and events

Create and manage agenda for MSWB Brand team and brand owner/dignitary market work, events etc.

Events

Support retail, on-trade and consumer shows as required; attend the brand's booth at fests and other events in core markets

Minimum of 4 in-store tastings a month between Thursday afternoon and Sunday afternoon

Reporting

Provide monthly recaps of all activities

Track KPIs, sales, and reach goals regularly

Report markets trends and competitor activity

RequirementsThe ideal candidate will possess the following knowledge, skills, and abilities in order to be successful in this role:

Entrepreneurial mindset with high energy and enthusiasm

Deadline-oriented, motivated, and a self-starter who can work on a small team, as well as, independently

Excellent time management, problem-solving, organizational, communication, presentation, and selling skills

Strong relationships in both the independent off and on-premise channels

Deep knowledge of spirits and cocktail development (experience as a bartender creating craft cocktails)

Natural and charismatic storyteller who has a passion for sharing their cocktailing tales with others

Credibility with the on-trade is essential; be part of that community with existing network, bartender groups, presence and respect within the community of gatekeepers

Ability to interface with the distributor personnel

Strong and active social media presence

MS Office and G-Suite proficiency

Must be 21 years of age or older at the time of application

1-3 years of professional experience in alcohol beverage sales

Reliable transportation

Able to regularly work evenings and weekends

Must live in the Boston area, and have the ability to travel throughout the MA/RI territory

BenefitsWho We Are:Founded in Boston in 1933, M.S. Walker, Inc. is a 5th-generation, family-owned wine and spirits importer and distributor, a spirits bottler, and a national supplier called MS Walker Brands. We serve On-Premise and Off-Premise establishments throughout the Northeast, with direct wholesale distribution operations in Massachusetts, New York, New Jersey and Rhode Island and brokerage operations in Maine, New Hampshire and Vermont. We represent an excellent portfolio of wine and spirits nationwide, including our own brands. M.S. Walker has built our foundation and future on our people – our employees are truly our greatest asset. Our company boasts a diverse pool of exceptionally special team members who each bring their unique skills and experience to the organization.Mission Statement:Since 1933, our mission has been firmly rooted in our core values of family, integrity, respect, honesty, and hard work. We are deeply committed to upholding these principles for our team members, customers and suppliers alike. We seek to build and maintain long-lasting relationships based on trust and reliability. By honoring our heritage and embracing innovation, we aim to continuously improve and adapt to meet the evolving needs of our industry, while responsibly contributing to the communities we serve. Together, we strive to elevate the spirit of hospitality and foster a vibrant and respectful culture in all facets of the organization and beyond.