Sr. Marketing Operations Specialist - ABM

We’re seeking a strategic and execution-oriented Marketing Operations Strategist to join our Global Marketing Operations & Demand team, specializing in Account-Based Experience Operations & Insights. You will be the key operations partner to both Marketing and Sales, ensuring seamless orchestration, execution, and optimization of our ABM/ABX initiatives.  What You’ll Do ABX Program Operations: Operationalize and support our ABX strategy across the buyer journey, focusing on high-value accounts and personalized engagement at scale. Platform Ownership: Serve as the primary administrator and power user of Demandbase (or similar platforms like 6sense), including account targeting, intent scoring, segmentation, engagement tracking, and reporting. Cross-Functional Collaboration: Partner with Marketing, Sales, SDRs, RevOps & IT to design, implement and execute integrated ABX programs aligned to GTM goals. Data & Insights: Analyze and translate marketing program performance into actionable insights, using dashboards and reports; develop insights that inform campaign optimization and pipeline growth Process Optimization: Create and document scalable processes for ABX campaign setup, account selection, journey mapping, and attribution. Enablement & Support: Educate stakeholders on ABX tools, workflows, and best practices to maximize platform adoption and impact. Support teams in other areas as needed.  #LI-IR1