Marketing Operations Specialist

We’re seeking a strategic and execution-oriented Marketing Operations Specialist to join our Global Marketing Operations & Demand team, specializing in Lead Management. You will be a key operations partner to both Marketing and Sales, ensuring seamless orchestration, execution, and optimization of our lead management processes, including marketing to sales handoff and sales follow-up. SDR Program Operations & Process Optimization:Operationalize and support our Lead Management process across Martech, Salestech & Analytics tools (ie, Marketo, Demandbase, LeanData, SFDC, Outreach, Nooks, Monday.com, Tableau, etc).Provide insights and recommendations to improve lead routing, scoring, prioritization, and response SLAs in coordination with GMOD, RevOps, Marketing and SalesConduct funnel analyses to identify drop-offs and opportunities for performance improvement across the lead management lifecycle — for both inbound lead response & outbound prospectingPlatform Administration, Enablement & Support:Serve as an administrator and power user for Lead Management tools like Outreach, Nooks, Drift, ZoomInfo, etc.Partner with Marketing & Sales leadership to design, build & implement Sales follow-up sequence strategy that supports CyberArk’s full solution portfolio.Educate stakeholders on Lead Management tools, workflows, and best practices to maximize tools adoption and business impact.Educate stakeholders on Lead Management tools, workflows, and best practices to maximize tools adoption and business impact.Cross-Functional Collaboration:Collaborate with RevOps, Marketing, and IT teams to optimize tools, cadences, automations, and lead scoring/routing mechanismsDrive alignment between SDR, Sales, and Marketing on goals, definitions, and processes Reporting & Insights:Partner with Sales & Marketing leadership to support performance reporting, KPI tracking (e.g., meetings booked, conversion rates, speed-to-lead).Translate data insights into clear, actionable recommendations for executive leadership and GTM teams, identifying opportunities to optimize performance, drive pipeline and revenue growth. #LI-JA1#LI-Hybrid