CyberArk is seeking an Identity Security Growth Campaign Manager to orchestrate the marketing strategy to improve the growth of our Product-Led Sales self-service product programs. The Identity Security Growth Campaign Manager is a critical role, designing and delivering effective programs to educate the market and drive demand for our solutions worldwide. You will be an integral part of a newly formed, cross-functional PLG team owning the planning and executing of a product-led marketing strategy. The ideal candidate is a self-starter and strategic thinker, applying a data driven mindset to developing and executing leading edge marketing programs. This person is an excellent communicator with a passion for building consensus across a wide variety of organizational stakeholders, achieving alignment on goals and cohesive execution of the marketing plan.
This role will report to the Director of Identity Security Campaigns, and you will collaborate with cross-functional teams to devise and implement innovative marketing strategies sought at attracting and retaining self-service customers, boosting revenue, and growing CyberArk’s market share.This unique role will require working cross-functionally to drive impact across every step of the customer journey.Work with the wider marketing organization (including but not limited to campaigns, web, SEO and paid digital), to build out new and integrate with existing acquisition campaigns and experiments to generate user growth.Develop nurture strategy and framework in collaboration with marketing automation team to ensure maximum lead conversion.Partner with PMM, web, automation and product teams to map out self-serve user journeys to enhance self-service adoption.Assist the Product Led Sales team in designing and building a streamlined sign-up experience.Analyze qualitative and quantitative data to identify user actions and engagement rates, optimizing onboarding flows accordingly.Data-driven mindset with a willingness to experiment. Monitor metrics to pinpoint areas for improvement and explore innovative ways to impact core metrics.Align with partner marketing team to ensure marketplace optimizations.#LI-EB1