Associate Director, Marketing, Brand Lead - ALS

About This RoleALS (Amyotrophic Lateral Sclerosis) is a rare, fatal, neurodegenerative disease characterized by the progressive loss of motor neurons in the brain and spinal cord. The onset of ALS is usually between the ages of 40 to 70 years, with the average age at diagnosis being 55 years. Unfortunately, the typical life expectancy following diagnosis is only 3 to 5 years.The Associate Director, Marketing, Brand Lead - ALS will play a critical role and be a visible leader within the Rare Disease Marketing Team and the broader US Organization.  You will be responsible continuing the launch momentum in the US and establishing a strategic direction through analysis of insights and building and executing a strong tactical plan.  In addition, you will be tasked with engaging and supporting other geographies, imparting key learning to accelerate ex-US launches. What You’ll DoDevelop and execute the US commercial strategy working closely with medical and global teamsLead execution and implementation of tactical plan including disease state education campaign, genetic testing, media, and patient and HCP educational materialsLead the resolution of highly complex or unusual business problems, by applying advanced critical thinking (e.g., patient finding activities)Manage OPEX and full brand spend with a focus on maximizing contributionsWork closely with Rare Disease Medical team to align strategy and ensure coordinated field effortsLead annual ICP and AOP process for the brandUtilize customer and marketplace insights to identify, develop, and recommend initiatives that advance the brandCollaborate with Market Access and Reimbursement teams to accelerate time to therapy and improve the patient journeyPartner with Corporate Affairs to capture and highlight patient stories and testimonials for internal and external useBuild relationships with Key Medical Experts and ALS Advocacy organizations advancing Biogen’s reputation in the neuromuscular spaceStrong ability to negotiate in promotional review committeesWho You AreYour intellectual curiosity and passion for winning help you thrive in a dynamic environment. You are an innovator, a proven marketing leader with the ability to work in a “roll-up your sleeves” culture, and a self-starter who functions well both independently and within a team. You have successfully mastered influencing and leading across the matrix to build credibility and strong partnerships with internal and external stakeholders. You leverage your strategic thinking and problem-solving skills to deliver results.This role is Hybrid based out of Cambridge, MA and requires 3 days a week onsite