Associate Director, HCP Marketing - SMA

About This RoleThe Associate Director, US SMA HCP Marketing, will be a critical role and visible leader within the US Spinal Muscular Atrophy (SMA) Marketing Team, part of the Biogen Rare Diseases Organization. Reporting to the US SMA Brand Lead, this position will focus on professional promotion and is responsible for shaping the HCP marketing strategy across multiple channels, including personal, non-personal, media, peer-to-peer and congress engagements. Overseeing campaign development, messaging, and field team rollout, this role will drive professional education in a competitive environment and evolving SMA market.What You’ll DoWork cross-functionally to solicit input to develop the Annual Brand Plan, HCP Engagement Plan and support the budget allocation process; identify expert external partners to execute key solutions to enhance HCP education; and lead key LCM and launch initiativesPartner with the Field, TLL and Commercial & Market Insights to develop a prioritized customer segmentation, and align marketing messages, tactics and resources against HCP segments; develop decision support tools for Field team use and work closely with the Field / Training to ensure alignmentDevelop innovative omnichannel HCP engagement tactics to amplify Field team efforts, implement a measurement plan to monitor performance, and regularly provide recommendations to pivot as needed on based data to optimize overall impactManage multiple agencies, including creative, AOR, media, P2P; accountable for project timelines and budgets; participate in monthly budget forecasting meetingsDeep experience in leading the successful development and creation of HCP marketing content that simply and concisely communicates complex, scientifically nuanced concepts (including CFL data) through PRC process; oversees the pull through across multiple tactical modalities (web, iVA, RTE, HQ email, media, etc.)Develop and maintain strong, collaborative working relationships with key cross-functional partners, including PRC, Legal, Compliance, Market Access, Commercial & Market Insights, Medical, TLL, Field, Global, and others, as appropriateAble to prioritize and manage complex and innovative projects and establish vision and direction within a fast paced, and competitive commercial environmentStrong personal drive, highly collaborative, perceptive, a problem solver and exhibit strategic insight and innovative agilityPosses excellent communication skills that lead to proactive, clear internal and cross-collaboration communicationMentor another member of the SMA HCP Marketing TeamWho You AreYou are deeply, passionate about rare disease, marketing, and making an impact. Inquisitive by nature, you enjoy thinking outside of the box and look for opportunities to push the organization in to the future. You thrive in a fast-paced, dynamic environment.The ideal candidate has experience developing compelling campaigns and HCP messaging, a bold vision of how to execute educational activities across digital channels, and is forward thinking about the future of HCP interactions. Additionally, this role would work closely with the field teams to ensure alignment in strategies and tactic.This role is Hybrid based out of Cambridge, MA and requires 3 days a week onsite