Content Generator (Manager, Content Strategy & Creation)

About the RoleDNAnexus is seeking a strategic and creative Content Generator to join our growing marketing team. As a builder of great stories, you'll transform complex genomic and precision health concepts into compelling narratives that resonate with B2B professionals across the healthcare continuum. The ideal candidate possesses exceptional storytelling abilities, can extract and leverage data to strengthen content, collaborates authentically with cross-functional teams, and demonstrates proficiency with modern content tools.Key ResponsibilitiesContent Creation & StorytellingIdentify and develop compelling narratives that effectively communicate DNAnexus' value proposition, customer success stories, and competitive differentiatorsExtract meaningful insights from technical data, research findings, and customer experiences to craft powerful storiesDevelop high-quality, engaging content across multiple formats in collaboration with key stakeholders, including:White papers/eBooks for thought leadership and lead generationData-driven case studies that showcase measurable outcomesBlog posts on industry trends and thought leadership topicsWebsite copy that compels actionSocial media content that drives engagement (LinkedIn, Twitter, Bluesky)Email marketing campaigns that convertPresentations and video scriptsBring authenticity to content by ensuring it reflects real-world challenges and solutionsStrategic Content DevelopmentContribute to the overall content strategy across multiple market segmentsUse data analytics to identify content gaps, measure performance, and make strategic recommendationsStay ahead of industry trends to ensure content relevance and maximize impactCollaborate cross-functionally to align content with broader business objectivesBuild strong relationships with subject matter experts to ensure technical accuracy and relevanceDigital Tools & InnovationExperience with modern content creation tools and technologies, including Gen AI applicationsUnderstanding of how to effectively integrate technology into content workflows while maintaining authentic storytellingPerspective on the strategic applications and limitations of emerging tools in B2B content creationAbility to use available technologies to analyze data and extract insights that strengthen narrative development