Director-Mrktng and Admissions

OverviewAt Genesis Healthcare, we are dedicated to improving the lives we touch through the delivery of high-quality care and exceptional service. As a leading provider in the long-term care industry, we believe in fostering a collaborative, inclusive and supportive work environment where every team member is valued and empowered to make a difference. Whether you're an experienced professional or just starting your career, we offer opportunities for growth, development, and advancement in a range of roles. Join us in our mission to enhance the well-being of our patients and residents while making a meaningful impact in the communities we serve.ResponsibilitiesThe Director of Marketing, Admissions, and Internal Referral Management is a pivotal role responsible for developing and implementing comprehensive sales and marketing strategies. The core objectives are to achieve total census, mix, and revenue goals within nursing centers and assisted living communities. This position oversees both external and internal referral management strategies, collaborating closely with the Clinical Admissions Directors (CADs) for conversion processes. The Director serves as a key representative of the center within the community, driving business growth through relationship-building and competitive landscape analysis.This role combines the responsibilities of marketing, admissions, and internal referral management into a comprehensive role that emphasizes team leadership, relationship-building, and a deep understanding of the competitive landscape to drive business growth.Here's a brief overview of the responsibilities and core impact this role will make:Referral Generation - ManagementCompetitive Landscape AnalysisCommunity Engagement - Brand ManagementTerritory Management and AdmissionsBenefits VerificationsLeadership and Team BuildingQualificationsMinimum of three (3) years' experience in a healthcare setting. Minimum of two (2) years college education in the field of health care administration, business management, and/or marketing or public relations preferred.Ability to adjust work schedule based on centers' business need, specifically incoming admissions.BenefitsVariable compensation plansTuition, Travel, and Wireless Service DiscountsEmployee Assistance Program to support mental healthEmployee Foundation to financially assist through unforeseen hardshipsDiverse, Equitable, and Inclusive (DEI) workplace with DEI committee. DEI is a part of our company's DNA.Health, Dental, Vision, Company-paid life insurance, 401K, Paid Time OffWe also offer several voluntary insurances such as:Pet InsuranceTerm and Whole Life InsuranceShort-term DisabilityHospital IndemnityPersonal AccidentCritical IllnessCancer CoverageRestrictions apply based on collective bargaining agreements, applicable state law and factors such as pay classification, job grade, location, and length of service.Posted Salary RangeUSD $50,000.00 - USD $62,000.00 /Hr.Genesis HealthCare, Inc. and all affiliated entities (collectively “Genesis”) has a strong commitment to diversity that is fully supported and practiced by our officers and leadership team. Genesis provides equal employment opportunities to all employees and applicants for employment without regard to actual or perceived race, color, religion, gender, gender expression, gender identity, sex, sexual orientation, HIV status, national origin, age, disability, marital status, pregnancy, ancestry, citizenship, genetic information, amnesty, military status or status as protected veterans, or any other legally protected characteristic. Genesis is an Affirmative Action and Equal Opportunity Employer and our goal is to foster an inclusive and accessible workplace free from discrimination and harassment where everyone has equal opportunities to succeed.