Regional Director of Sales

The Regional Director of Sales plays a key leadership role in driving occupancy, revenue growth, and strategic alignment across a portfolio of senior living communities. This position provides direct oversight, coaching, and performance management for community-based Sales Directors, ensuring consistent execution of sales best practices, team development, and achievement of census goals in their assigned region. This position reports directly to the Senior Vice President of Sales and Brand and supports our community teams by providing direct sales support and training.  This role will act in an interim direct sales capacity during any vacancies throughout the organization or if there is a community that needs more support to reach occupancy/revenue goals. Essential Functions Lead the sales function across a defined region, directly managing Sales Directors and supporting their success through coaching, accountability, and performance planning. Execute regional sales strategies aligned with organizational goals, market dynamics, and consumer needs. Hire, onboard, and mentor Sales Directors, fostering a culture of accountability, collaboration, and continuous improvement. Conduct regular one-on-one coaching sessions, community visits, and team trainings to elevate skills and drive engagement. Provide support and guidance for challenging leads, move-ins, and pipeline management Monitor sales KPIs including inquiries, tours, conversions, and move-ins; identify trends, gaps, and opportunities. Ensure CRM utilization and data integrity across all communities within the region. Partners with Executive Directors, Clinical Teams, and Corporate Sales Team to ensure that the sales team is working congruently across functions and meeting KPI’s through consistent occupancy growth Varying schedule to include evenings, holidays, weekends and extended hours as business dictates.