The Manager of Brand Marketing Strategy will be responsible for leading the development and execution of strategic marketing initiatives across the Coldwell Banker brand and be responsible for the day-to-day oversight and management of strategic initiatives within the Coldwell Banker brand marketing team. This role reports directly to the Director, Agent Marketing and has exposure across all functions of the marketing team and involvement with Coldwell Banker Realty and agency partners through partnered programs.Working within the Coldwell Banker brand marketing team, the Manager of Brand Marketing Strategy will partner with other marketing departments to coordinate brand efforts and build awareness, improve results and execute on marketing efforts across Coldwell Banker, Coldwell Banker Commercial and Coldwell Banker Global Luxury programs. He/she will work as part of cross-functional teams and will bring experience and passion for a blend of project leadership, strategic development, analytics, project management, process management, and reporting.This role is 100% remote.Responsibilities include:· Developing Operational & Creative Efficiencieso Perform a combined role of project leader and project manager, shepherding projects through a process while leading and overseeing their content and ensuring timely executiono Develop and maintain annual Coldwell Banker content calendar, working with team members to ensure timely execution and leading calls with key stakeholders to provide updates and collect feedback on content needs for the network.o Development and implementation of standardized project plans, collaborating with project owners and stakeholders to identify project goals, timelines, milestones, responsibilities and risks.o Regular interaction with brand operations and Coldwell Banker Realty field teams to analyze how marketing programs and tactics are being executed locally.o Support contract and invoice management with third-party vendors as needed.· Brandingo Review branding compliance requests and maintain brand identity standards for Coldwell Banker, Coldwell Banker Global Luxury and Coldwell Banker Commercialo Work with other brand marketing team members and the Coldwell Banker Events Team to develop and execute brandingstrategies at national Coldwell Banker, Coldwell Banker Global Luxury, and Coldwell Banker Commercial events, including attendee experiences, design themes, promotional materials, sponsor & exhibitor opportunities, and more.o Execute strategies which support cohesiveness and deliver elevated content creative across Coldwell Banker, Coldwell Banker Global Luxury, and Coldwell Banker Commercialo Design and deliver brand presentations to the Coldwell Banker network, both in-person and virtually (commonly using Canva).· Reportingo Establish a regular cadence of strategic plan reporting as it pertains to major projects, program/content engagement and KPIs.o Develop and maintain a content audit report for Coldwell Banker, Coldwell Banker Global Luxury and Coldwell Banker CommercialRequired skills:· Bachelor’s degree preferred but not required. Master’s degree a plus· 5 years of marketing or a combination of marketing and project management experience required, with a focus in content collateral development, branding and events· Proven experience in creating strategic short-term and long-term plans· Proficient with Canva and Office 365 suite of products especially Teams, PPT, and Excel (knowledge of pivot tables required)· Must have excellent oral and written communication skills and can effectively communicate across multiple platforms with demonstrated relationship building skills· Ability to effectively present information to clients, employees and organization leadership· The ability to think strategically and execute tactically with an innovative, entrepreneurial mindset·· Ability and willingness to travel up to 15%Coldwell Banker® (https://www.coldwellbanker.com/) is one of the world’s leading brands for the sale of million-dollar-plus homes and one of the largest residential real estate brokerage franchisors, with approximately 2,800 franchise and company owned offices and over 99,000 independent sales associates in the United States, Canada and 40 other countries. Coldwell Banker is a subsidiary of Anywhere Real Estate Inc.Anywhere Real Estate Inc. (http://www.anywhere.re/) (NYSE: HOUS) is on a mission to empower everyone’s next move. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate (https://www.bhgre.com/) , Century 21® (https://www.century21.com/) , Coldwell Banker® (https://www.coldwellbanker.com/) , Coldwell Banker Commercial® (https://www.cbcworldwide.com/) , Corcoran® (https://www.corcoran.com/) , ERA® (https://www.era.com/) , and Sotheby's International Realty® (https://www.sothebysrealty.com/eng)The Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures. Supporting approximately 1.5 million home transactions in 2021, Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey. With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories.At Anywhere Real Estate, diversity fuels success – for our company, for our employees, and for our industry. We strive to be a top destination for diverse talent, committed to creating a culture of belonging that empowers everyone’s next move. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value diversity – respecting backgrounds, cultures, perspectives, and beliefs. We develop our diverse talent base – through increasing representation in executive key leadership roles with actions including mentorship programs and partnerships with real estate associations that promote diversity and inclusion. Read more about our company’s diversity, equity, and inclusion efforts in our annual Corporate Social Responsibility Report (https://assets.website-files.com/633f08923c4c519693723aa5/63f7690462db639dcd8b18deAnywhere%20CSR%20Report%202022.pdf) .You’ll find our commitment to diversity reflected in our achievements:
Recognized as one of the World’s Most Ethical Companies since 2011.
Anywhere has also been designated a Great Place to Work since 2019.
Recognized by Fortune as one of America’s Most Innovative Companies.
Honored by Forbes as one of the World’s Best Employers for Diversity and Top Female Friendly Companies.
With a diverse employee population, we know we will succeed together and move real estate to what’s next. We hope you’ll join us.EEO Statement: EOE including disability/veteran.