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Partners with the brand marketing, access and sales leadership to develop strategies and provide input into key strategic decisions. Delivers answers to key business questions around marketing, sales and access.
Leads, manages and develops a team of 2-3 analytics experts in the market access, reimbursement, sales, professional (HCP) and consumer marketing analytics space
Leads the performance of detailed, comprehensive secondary market data analyses in insights requests. Guides team members and cross-functional partners in understanding secondary market data.
Provide strategic insights and analysis to ensure clear brand strategies that address unmet need along the patient journey that will provide strategic direction, identify key insights and analytics relevant to promotional excellence, allow tracking based upon driven insights, and direction for the forecasting group to develop robust forecasts for product and trade-offs with other products in the franchise
Works with GI Business Insights senior leaders to identify internal and external resource requirements and negotiates resources to meet brand team market access needs. Works with leadership to make trade-offs in previous work plans to accommodate new projects.
Represents GI Business Insights Management Staff as appropriate on internal committees or external team (e.g. business partners) meetings and communications.
Spearheads projects that enhance the capabilities and effectiveness of the brand marketing and sales groups in business analytics and data driven insights. This involves identification and implementation of data sources and cluster analysis techniques and setting recommendations.
Promotes and maintains good business relationships with vendors, monitors vendor performance and ensures accuracy of the data
Manages projects from initiation to implementation, including the ability to track timelines and due dates for key deliverables.
Provides team members and vendors with timely, constructive feedback.
Motivates team to excel by leveraging personal strengths and coaching
Evaluates, recommends and communicates appropriate models/techniques and industry knowledge to other team members.
Creates and deploys tools and resources to continuously improve our understanding of the market and to drive business goals
Minimum Requirements/Qualifications:
6+ years quantitative analytical or project management experience within the pharmaceutical/biotech industry
Bachelor’s degree in engineering or STEM or analytics field; or advanced degree preferred
4+ years quantitative analytical or project management experience within the pharmaceutical/biotech industry.
Experience and knowledge across consumer and HCP marketing tactics, including multi-channel, linear TV, digital, media planning, campaign operations and measurement planning
Experience with Commercial brand planning process.
Understanding and application of quantitative principles, concepts, practices, and standards surrounding the use and manipulation of secondary market data sources.
In-depth experience designing and conducting quantitative and qualitative primary and secondary market research.
The ability to meaningfully portray and effectively communicate complex quantitative data in an easy-to-understand format is required.
In-depth knowledge and experience in a complex franchise-specific market.
Proven experience with global Sales and Marketing organizations and experience with pharmaceutical data sources e.g., IQVIA/IMS, SHA and chart audits are required
Demonstrated leadership skills working in matrix teams, influencing outcomes in strategic and tactical decisions, specific to marketing in specialty pharmaceuticals
Proven ability to communicate, strategize and collaborate effectively with senior management.
Experience with people and vendor management preferred
More about us:At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.Takeda Compensation and Benefits SummaryWe understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.For Location:Lexington, MAU.S. Base Salary Range:$149,100.00 - $234,300.00The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.EEO StatementTakeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.LocationsLexington, MAWorker TypeEmployeeWorker Sub-TypeRegularTime TypeFull time