Marketing and Communcations Manager

The Marketing & Communications Manager administers market research, go-to-market messaging & strategies, brand awareness, and ensures all external communications are aligned with the strategic objectives of the business. You will support the product team in identifying applications and markets for EnPower’s products, defining product requirements, orchestrating the resultant product launch, and promoting EnPower’s products. You will interface closely with Sales, Engineering, and Operations to develop and define clear product features, benefits, and differentiators from competitors’ offerings, and convert those messages into strategic communication materials. You will be responsible for Marketing and Communications ensuring alignment in brand positioning, product strategy, target markets, and customers.Key Responsibilities: Track industry trends in the battery market including U.S. battery manufacturing. Identify and communicate the key strengths, weaknesses, opportunities and threats to our ability to competitively sell our products.Create business cases for new products, with an emphasis on market analysis, forecasting, and product/market fit.Define go-to-market strategy, product positioning, key benefits, and target customers for EnPower’s products. Translate technical product features / details into benefits that appeal to multiple customer audiences.Manage multi-channel campaigns that integrate product marketing, digital marketing, and public relations.Develop and manage EnPower’s strategic communications and brand assets to increase brand awareness, generate leads, attract world-class talent, and position EnPower as a leader in the U.S. battery industry.Other duties as assigned