Director of Marketing

About the Role As the Director of Marketing, you will serve as the head of our marketing function and play a pivotal role in accelerating our growth strategy. Reporting directly to the Chief Revenue Officer (CRO), you will lead and develop our growing marketing team, which includes demand generation, events, brand, content, and design functions. This is a hands-on leadership role requiring a deep understanding of full-funnel B2B SaaS marketing and a proven track record of building pipeline that converts to revenue. You will be responsible for setting the strategic vision for marketing, optimizing our brand presence, driving high-quality lead generation, and ensuring tight alignment with Sales to convert marketing efforts into measurable pipeline growth. The ideal candidate is both a strategic leader and tactical operator—someone who has scaled marketing programs in fast-paced environments and knows how to balance brand building with direct revenue contribution. What You’ll Do Set and execute the comprehensive marketing strategy, aligned with company revenue goals and growth targets. Lead, coach, and develop a high-performing marketing team across demand generation, events, brand, content, and design. Partner closely with Sales, RevOps, and executive leadership to align marketing initiatives with pipeline and revenue goals. Own the marketing-sourced and influenced pipeline targets, with clear accountability for marketing’s contribution to revenue. Oversee integrated campaigns that span digital, content, events, ABM, and brand, ensuring performance at every stage of the funnel. Optimize the marketing tech stack (HubSpot, Salesforce, Google Analytics, etc.) for scalability, automation, and insights. Drive brand consistency and growth, ensuring Authenticx is positioned as a trusted thought leader in healthcare. Establish clear KPIs and implement regular reporting on marketing performance, campaign ROI, and pipeline attribution. Manage the marketing budget effectively to balance short-term pipeline growth with long-term brand investment. Foster a culture of curiosity, collaboration, experimentation, and accountability within the team.