Media Strategy Director (Remote)

The Media Strategy Director will lead the charge in developing and optimizing full-funnel, cross-channel media strategies that drive measurable business results. They will play a key role in shaping the media direction for high-profile clients, translating complex performance data into clear, actionable insights, and guiding internal teams to bring media strategies to life.This is a hands-on, high-impact role that requires deep knowledge of media planning and execution across digital, traditional, and emerging channels - along with the confidence and expertise to lead complex initiatives, present to senior clients, and partner closely with analytics, creative, and sales teams. The ideal candidate is equally comfortable working independently and collaboratively. They can take high-level business challenges shared by clients, ask the right questions, and translate that input into actionable, insight-driven media strategies. Whether working individually to develop a go-to-market plan or working cross-functionally with creative, data, and account teams, they know how to connect the dots and build strategies that solve real problems and drive results.Responsibilities:Media Planning & Cross-Channel StrategyLead the development of integrated, omnichannel media plans that align with client objectives, audience behavior, and business prioritiesEvaluate and recommend the optimal media mix across digital, traditional, paid social, programmatic, print, audio, and emerging platformsInterpret client challenges to build strategic media recommendations that connect message, audience, and performanceWork closely with creative, brand strategy, and data teams to ensure a seamless, insights-driven planning processStay ahead of trends in media consumption, platform innovation, and retail behaviors to bring fresh thinking to every plan Marketing Optimization & Execution In partnership with analytics team, analyze campaign results across platforms, ensuring that performance aligns with KPIs and client expectationsIdentify insights from data that can inform optimizations, messaging adjustments, targeting refinements, or budget reallocationsPartner with sales, media execution, analytics, and marketing teams to continuously test, learn, and improve outcomesDeliver regular performance reports with clear storytelling, actionable insights, and forward-looking recommendationsDrive the development of learning agendas to guide continuous improvement and experimentation across campaigns Client Consultation & Strategic LeadershipAct as a trusted strategic advisor to clients, translating media performance and audience behavior into meaningful business impactPresent strategies, results, and new opportunities with clarity, confidence, and adaptability to a range of stakeholdersLead discovery and strategy sessions to uncover client pain points, align on objectives, and co-create actionable media plansCollaborate with account and creative teams to ensure cohesive delivery of integrated solutionsProactively surface new ideas, media innovations, and thought leadership to help clients stay ahead in an evolving landscape.