eComm Account Specialist

The eCommerce Specialist is a highly motivated, creative individual with experience and a passion for connecting in the digital space with current and future customers. This passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of leveraging transactional sites as well as market to new channels, engage with customers and assist with conversions to purchase. An essential component of this role is communicating the company’s brands in a positive, authentic way what will attract today’s interconnected buyers. This position will develop content management on transactional and branded websites, and digital advertising/promotional campaigns on assigned accounts. The position works collaboratively with the completion of all external customer requests for the data collection and entry of all item attributes into approved systems to facilitate new item on-boarding to drive sales revenue through brick and mortar B to B and B to C customer partners, as well as e-channel sales. These attributes are related to a variety of subjects and fields including but not limited to product data information including item dimensions, weights and measures; material composition; general specifications as well as product images, features, benefits, and pricing. This role will collaborate with the company’s Analytics, Sales and Marketing teams to develop and execute the digital marketing strategy for The Master Lock Company’s e-commerce channel. This position is instrumental in managing the company’s digital content-related assets.ResponsibilitiesKey Content and IDC Areas Create, curate, and manage digital content (images, video and written).Manage the design, creation and analytics of promotions on transitional sites and Social ad campaigns.  Monitor, listen and respond to users in a “Social” way while helping to cultivate leads for inside sales.  Manage efforts in building brand reputation, monitoring and responding to online reviews as appropriate based on star rating.Develop relevant content topics to reach the company’s target customers and leverage customer/product testimonials. o Oversee design elements (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.). Analyze key metrics and adapt strategy as needed.Compile reports for management showing results (ROI).Assist when needed with item data management work across all of TMLCBecome an advocate for the company in ratings and reviews, engaging in dialogues and answering questions where appropriate.Provide input on digital marketing plans and drive execution of this plan.Monitor trends in social media tools, applications, channels, design and strategy.Identify threats and opportunities in user-generated content surrounding the company.  Report notable threats to appropriate management.Analyze campaigns and provide recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.Qualifications:Measure & Analyze to Establish ROI QualificationsBachelor’s Degree in related discipline (marketing, communications, etc.)Mnimum of 3 years of experience in the development and execution of digital marketing programs including the development of product copy, photography, video, rich media.Possess knowledge and experience in traditional marketing as well as can demonstrate experience with content development in digital media. Displays ability to effectively communicate information and ideas in written and video format.Experience working within a team atmosphere as well as independently.Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”Proficiency in software applications such as PowerPoint, Excel and Word.