Account Director

WHAT DOES AN ACCOUNT DIRECTOR DO?Provide strategic leadership in developing and leading strategic and tactical interactive marketing plans to clients. Counsel client on effective marketing strategy based on research and best practices to meet the clients’ needs and objective. Ultimately accountable to the senior level client, provide advice and maintain relationship addressing concerns or needs and developing additional opportunities. Provide clients with research, analytical metrics and strategic insight to develop and present effective solutions. Oversee and lead the development of the entire campaign and project plans. Oversee the delivery and financial impact on budget, target goals and objectives with the client. Research, develop and collaborate with other Account Directors, Intouch departments and agency partners to continuously develop the integrated solutions offering from Intouch.