Director, Strategic Growth

As Director, Strategic Growth, you will be responsible for developing and owning the long-term roadmap for product strategy, pricing, and customer acquisition across GolfPass and Fandango FanClub subscription products. This role will lead cross-functional efforts to identify new customer segments, shape product-market fit, and build models that drive sustainable member growth and profitability. The ideal candidate blends deep acquisition marketing expertise with strong analytical skills and a strategic mindset focused on scalable impact.In this role, you will be a part of the larger NBC Sports Next and Fandango Direct-to-Consumer team, leading strategy and expertise in product acquisition performance.Key ResponsibilitiesStrategic Leadership & RoadmappingDefine and own the long-term marketing roadmap for the acquisition of product strategy and pricing.Identify and prioritize new target audiences and market opportunities, validating product-market fit through research, data, and testing.Collaborate with Product, Finance & Revenue, and BI to align roadmap priorities with company goals.Create defined strategies based on performance goals to align with budget goals.Acquisition Product StrategyLead go-to-market planning for new and existing products focused on acquiring new users.Develop audience segmentation frameworks and lifecycle strategies that optimize targeting and growth.Drive cross-functional alignment on product messaging, positioning, and performance metrics.Pricing Strategy & OptimizationWorking closely with the Revenue team, own end-to-end pricing strategy, including model development, testing, and iteration.Use SQL and data analysis to evaluate pricing performance, customer behavior, and profitability.Continuously refine pricing based on market signals, A/B tests, and customer feedback.Analytical & Data-Driven Decision MakingExtract, manipulate, and analyze large data sets to inform strategy.Monitor acquisition KPIs, pricing elasticity, CLTV, and conversion across products and channels.Work with BI analysts to build models, dashboards, and reports to provide visibility into acquisition and product-specific performance.Team Leadership & CollaborationAttention to detail in evaluating performance trends, identifying wins as well as misses and resolving issues quicklyReporting and presenting on performance with expertise to varied executive audiencesRepresenting GolfPass, FanClub and DTC as a strong communicator, with the ability to articulate your point-of-view, engage in fact-based discourse, collaborate, compromise, and bridge gaps across teams and stakeholders at every levelReports to Sr. Director, Growth & Member Marketing