The Advertising Sales Specialist acts as the primary liaison, bridging opportunities within Telemundo’s extensive portfolio. This role offers brands and advertisers innovative and impactful ways to engage with Telemundo’s highly valuable Hispanic audiences.
Job Duties:Establish and maintain strong relationships with advertising sales teams and key internal stakeholders.Partner with Insights and Data & Analytics teams to gather insights, formulate hypotheses, identify target audiences, and analyze ad campaign performance to drive actionable results.Serve as the subject matter expert on programming and production initiatives and updates.Work closely with daily shows to maximize revenue potential through commerce, integrations, sponsorships, and contextual tie-ins.Oversee day-to-day operations, optimizing efficiencies and ensuring seamless information transfer.Explore and implement strategies to scale digital opportunities.Develop and lead touchpoints to provide immediate programming and production updates.Create and distribute sales one-sheet informational documents for key priorities or timely specials.Provide regular updates and informational sessions to the team and Vice President.Monitor intellectual property monetization progress and maintain a tracking dashboard.Partner with Vice President to educate various internal stakeholders on customer trends and opportunities for revenue growth across all content consumption platforms.Conduct postmortem analyses to evaluate missed opportunities and derive learnings.Participate in content planning meetings and translate initiatives into actionable opportunities.Identify franchise and intellectual property development opportunities for sustainable growth.