Senior Manager, Content Marketing

The Senior Manager, Content Marketing will be responsible for developing, implementing, and managing the overall content strategy for our SaaS products. You will lead the creation of engaging, high-quality content that drives awareness, generates leads, and supports the customer journey. This role requires both strategic thinking and hands-on execution, with a focus on aligning content with business objectives and delivering value to our customers.Location:Remote in the United StatesResponsibilities:Content Strategy DevelopmentCreate & Own the Content Strategy: Develop and manage a comprehensive content strategy that aligns with the company’s goals, target audience, and buyer personas.Content Planning: Develop an editorial calendar that outlines key themes, topics, and campaigns for consistent content creation across all channels.SEO Strategy: Work closely with the SEO team to optimize content for search engines, ensuring content is discoverable and aligns with best practices for organic growth.Brand Messaging: Ensure all content reflects our brand voice, tone, and messaging, creating a unified and compelling experience for our audience.Content Creation & OptimizationLead Content Creation: Manage the creation of high-quality content, including blog posts, case studies, whitepapers, eBooks, website copy, email campaigns, and social media posts.Multimedia Content: Collaborate with design and multimedia teams to create engaging visual content (e.g., infographics, videos, and slide decks) that complements written materials.Content Repurposing: Optimize and repurpose content across different formats (e.g., turning blogs into webinars, eBooks into email sequences, etc.) to maximize reach and engagement.Performance Analysis & ReportingMonitor Campaign Success: Track campaign performance using KPIs and analytics tools, such as conversion rates, open rates, click-through rates, and lead generation metrics.Report Insights: Provide regular reports on campaign performance, with actionable insights and recommendations for future improvements.Data-Driven Decisions: Use data to inform copywriting strategies and campaign decisions to improve engagement and conversion.Leadership & MentorshipTeam Leadership: Lead and mentor a small team of content creators and copywriters- providing guidance, feedback, and support to ensure high-quality content delivery.Content Governance: Ensure content creation follows brand guidelines, maintains quality, and is consistent across all channels.