A Graphic Designer / Marketing Visual Planner creates visually compelling designs and visual strategies that align with a brand’s marketing goals. This role involves conceptualizing and executing creative content across digital and print platforms, developing cohesive visual campaigns, and collaborating with marketing and product teams to ensure brand consistency.
Primary Responsibilities:
Design marketing materials including banners, social media posts, email graphics, brochures, infographics, and presentations.
Collaborate with marketing teams to plan visual content strategies for campaigns.
Create and maintain brand guidelines to ensure consistent visuals across channels.
Conceptualize and execute visual storytelling for products, promotions, or brand campaigns.
Analyze marketing data to optimize visual communication for target audiences.
Stay updated with design trends, marketing tools, and technologies.
Creative & Technical Design Skills:
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).
Experience with tools like Figma, Canva, or Sketch.
Strong typography, color theory, and layout design understanding.
Knowledge of motion graphics and video editing is a plus.
Marketing & Strategic Planning Skills:
Understanding of marketing funnels and content strategy.
Ability to translate marketing objectives into effective visual communication.
Knowledge of user behavior and audience segmentation.
Project Management & Communication:
Ability to manage multiple projects and meet deadlines.
Strong collaboration skills with cross-functional teams (marketing, product, dev).
Clear visual storytelling and presentation skills.
Resume required