Marketing Manager, US

GENERAL FUNCTION The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies products across Money Mart and The Cheque Cashing Store locations. This role requires a deep understanding of omni-channel marketing, specifically for sub-prime lending and money services (cheque cashing, foreign exchange, etc) and experience with affiliate / third party marketing partners. The successful candidate has a versatile skill set in digital, retail, and traditional marketing approaches and is a strategic thinker with a proven track record of driving results. This role is remote in the US, however, strong preference for candidates located in Florida.DUTIES/RESPONSIBILITIESMarketing Strategy Development: Create and implement comprehensive marketing strategies that encompass digital, retail, and traditional marketing (OOH, email, SMS, etc) to promote sub-prime lendingCampaign Strategy and Execution: Lead the planning, execution, and analysis of marketing campaigns across various channels.Market Research: Conduct market research and competitive analysis to identify opportunities and trends in the sub-prime lending and credit space.Cross-Functional Collaboration: Work closely with partners in retail, compliance, and product teams to understand objectives, develop strategies, gain alignment and execute initiatives. Affiliate / Partner marketing: Establish relationships with strategic marketing partners to grow expand our customer reach and optimize partnership mix to best achieve KPIs.Performance Metrics: Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement.Budget Management: Develop, manage, and optimize marketing spend, ensuring spend drive positive business results.Embrace culture: Be contributing member of a team of marketing professionals which fosters a culture of creativity and accountability