Marketing Coordinator, Korea

As a Marketing Coordinator, you will focus on performance marketing and CRM activation to drive traffic to both online and physical stores, while boosting brand equity. Working closely with the Marketing Manager, internal teams (PR, etc.), and external agencies, you'll collaborate with the Global Marketing Team and local Sales Teams to execute effective campaigns. With a strong understanding of digital marketing and the fashion retail industry, you will help implement initiatives that enhance brand presence and customer engagement.The Marketing Coordinator reports to the Marketing Manager in Korea. What you will do:Collaborate with the Marketing Manager to develop strategies that drive business growth, customer acquisition, engagement, and brand awareness.Oversee performance marketing across all channels, including paid media (Social, Search, Display, and Affiliate) and organic channels (Kakao and Newsletter), localizing global assets for local relevance.Maximize the effectiveness of paid media campaigns by partnering with external performance marketing agencies.Manage organic communications, including setting up Kakao push messages and newsletters to drive customer engagement.Assist in managing the campaign calendar, creating paid/organic content, coordinating promotions (both online and offline), and supporting PR activities when needed (gifting, events, affiliate marketing, etc.).Work closely with Merchandising and Online Visual Merchandising teams to propose innovative digital ideas that enhance the brand experience on online platforms and owned channels.Analyze key metrics for digital content and channels to optimize performance and implement actionable insights.Monitor global social accounts, assess new imagery and copy, and adapt them for local communication plans.