Vacancy caducado!
- Developing a content strategy that guides the creation of clear and well-structured content for the product or service
- Planning for the discovery, structure, process, creation, delivery, governance, and archiving of content
- Aligning content with business goals, stakeholder objectives, and user needs
- Inventorying and auditing of content on a local or enterprise level
- Conducting in-depth research on industry-related topics in order to develop original content and optimize current content
- Developing content for blogs, articles, product descriptions, social media, and the company website
- Implementing core content goals that will capture attention and promote engagement from the target audience
- Repurposing content in new ways to reach new audiences through multiple channels
- Assisting the marketing team in developing content for advertising, social media, and email campaigns
- Proofreading content for errors and inconsistencies
- Developing content using the best-practice principles of digital content design
- Conducting keyword research and using SEO best practices to increase SERP results and build traffic to content
- Creating headlines and body copy that utilize data from keyword research to help capture audiences
- Discovering and developing proper KPIs and implementing ways to measure content success
- Using research and analytics data to make sure content is meeting user needs
- Identifying customers’ needs and recommending new content to address gaps in our current content
- Optimizing and categorizing content to align with an information architecture
- Working with subject matter experts to write clear text in plain language that achieves defined goals
- Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines
- Structuring content to reflect how users like to engage with online material and address how they access material through different devices
- Setting up governance models that support the maintenance of content after publishing
- Maintaining content to ensure it’s discoverable, relevant, and always updated
- Knowledge of content management systems
- Excellent writing and editing skills
- Content marketing
- SEO and analytics
- Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)
- Effective communication skills
- High emotional intelligence
- Ability to distill complex concepts into simple ideas
- Exceptional verbal and written communication skills
- Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests, and manage laterally and upwards
- Comfort in blazing a path through an ambiguous work environment
- Prioritization, organization, and triage in an independent environment
- Supporting teammates’ skills and behaviors development and delivery
- Communication and collaboration with state-wide partners
- Creative and analytical thinking with strong problem-solving skills
- Judgement in dealing effectively and diplomatically with government staff
- Ability to maintain strict confidentiality
Vacancy caducado!