Digital Content Director

Responsible for the overall development of technical and editorial content and message portrayed across Oracle's digital channels in execution of the company's digital strategyAssist in the development and implementation of all web content activities to support the development, implementation, functionality and maintenance of company digital efforts. Act as a liaison with management to ensure that production of online and digital content is in support of business strategy. Direct functional resources and budget to be deployed using the most appropriate mix for the line-of-business or geography. Focus on best practice and continuous improvement in all business and management activities. Ensure consistency between global directions and line-of-business and geography implementation choices. Provide effective performance management: set clear goals for all staff, provide regular feedback on performance and conduct a formal appraisal at the conclusion of the fiscal year. Implement organizational changes in line with changing business & market needsAssists in the development of short, medium, and long term plans to achieve strategic objectives. Regularly interacts across functional areas with senior management or executives to ensure unit objectives are met. Technical and strategic understanding of Technology, Applications, and Industry solutions being marketed.Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.Job requires thorough and proven knowledge of SEO in order to codify best practices into all content efforts.-Expert in Search Engine Optimization, specifically around organic content. 10 years of hands-on experience.-Experience working across editorial teams to set content strategy based on sound SEO principles.-Able to work across functional areas - content, demand generation, social, video.-Demonstrable expertise in content packaging.-Thorough understanding of traffic analytics: ability to use tools like Google Analytics and Adobe Analytics at an advanced level; work with editorial and demand generation teams to define KPIs-Experience working with a variety of SEO analysis tools.-Understanding of site taxonomies, with ability to work with web development team.Job: MarketingOrganization: OracleTitle: Digital Content DirectorLocation: United StatesRequisition ID: 200000G4