Director of Marketplaces

TRUEWERK is looking for an experienced marketplace expert to accelerate our growth across key online platforms. Reporting directly to the VP of Ecommerce, you’ll collaborate closely with our marketing and operations teams to profitably expand TRUEWERK’s brand presence and connect with the next generation of trade professionals.As the Director of Marketplaces, you’ll lead the strategy, execution, and optimization of our business across Amazon, Walmart, and emerging marketplaces. You'll be accountable for driving revenue, profitability, and operational excellence—while partnering with our agency team to ensure flawless execution and campaign performance.This role is both strategic and hands-on. You’ll guide cross-functional initiatives that scale operations, improve customer experience, and enhance marketplace performance. The ideal candidate is deeply versed in marketplace best practices and thrives on using data to uncover insights and unlock growth.This is a hybrid role that requires regular time onsite at TRUEWERK’s headquarters in Denver, Colorado. Employees may work remotely when appropriate, based on business needs.What you'll do:Marketplace Strategy & GrowthOwn the performance of the marketplace business, managing revenue, profitability, and operational efficiencies that deliver against annual sales and ROAS goals.Develop and execute a comprehensive strategy for Amazon, Walmart, and other emerging marketplaces, ensuring alignment with the company’s overall ecommerce vision.Define short-term and long-term growth plans by leveraging data, insights, and market trends to deliver against goals.Identify new marketplace opportunities and build a roadmap for expansion.Forecasting, Reporting & Performance AnalyticsDevelop and monitor key performance indicators (KPIs) across sales, advertising efficiency (ROAS, CPC, CPS), contribution margin, and operational performance.Partner with Finance, Performance Marketing, and leadership to develop monthly revenue forecasts across demand, advertising spend, and customer types.Develop and implement data-driven reporting frameworks to inform decision-making and executive updates.Channel Operations & OptimizationOversee listing optimization, pricing strategies, and inventory management for both Amazon and Walmart.Manage relationships with Amazon and Walmart account managers to stay ahead of platform updates and strategic opportunities.Work closely with supply planning and fulfillment teams to optimize inventory planning and ensure best-in-class customer experience.Work closely with our existing agency partner to optimize both the media and retail aspects of the business, while overseeing Amazon Advertising (AMS) and Walmart Connect strategies, optimizing campaign structures to improve efficiency and maximize ROI. While also ensuring adherence to marketplace policies.Cross-Functional & Agency CollaborationPartner with marketing, demand planning, operations, and customer service teams to drive an integrated and cohesive marketplace strategy.Work collaboratively across departments to ensure seamless execution of marketplace initiatives.Connect the dots between TRUEWERK’s in-house creative and our agency’s creative teams to ensure seamless content creation for both Amazon and Walmart that meets Brand guidelines and design system requirements.