Senior Director of Marketing & Communications

Develops and drives implementation of differentiated and impactful marketing strategies/ plans, materials, media across all channels and related promotions and events to meet business objectives within established budgetary parameters.Develop marketing plans and annual budgets for all existing and new development projects that meet business objectives and drive customer leads.Build, manage and coach a high-performing marketing team including in-house team and third-party vendors to achieve marketing goals while maintaining maximum efficiency.Directs tracking of marketing KPIs and conversion rates across all channels and provides analysis, and interpretation of community data and reports, market research collection, and competitor comparisons.Works closely with the sales department to align sales and marketing strategies.Maintains brand standards and ensures compliance across all marketing and communications channels.Coordinates the design, production and delivery of all marketing materials while maintaining the design and branding standards established by SRG.Strategizes and coordinates the placement of all SRG community display advertising, media plans and online channels.Strategizes and coordinates the development of the SRG website and all on-line marketing and social media initiatives and advertising.Routinely reviews effectiveness of all SRG community marketing campaigns with on-site personnel (Executive Director (ED) and sales staff) and appropriate corporate staff.Routinely review lead management data to determine effectiveness of specific marketing activities.Develops strategy and directs the planning and coordination of SRG community events and promotions.Oversees coordination of all SRG community groundbreaking and grand opening special events and promotions.Strategizes and coordinates public relation opportunities for corporate and communities.Coordinates with other corporate departments to assist and support SRG corporate initiatives.Review all corporate marketing invoices and corporate-placed community marketing invoices