Inside Line Equipment is a technical bag manufacturer in Berkeley CA.
We design and manufacture commuter, travel and cycling bags, directly in our Fourth Street retail manufacturing storefront. We specialize in high performance, water resistant, technical materials: Cordura, XPAC and waxed canvas.
ILEquipment.com
OVERVIEW:
We're seeking a Junior Marketing Coordinator to join our growing brand. This role will support and creatively assist our marketing initiatives across social, e-commerce, events and brick and mortar retail. You will work directly alongside our lead marketing team and PR agency as we build the next stage of our brand.
Our marketing approach draws from architectural design and aspirational lifestyle marketing with a bend towards outdoor athleticism, fashion and functionality. California made, high endurance, technical products. We are looking for someone who understands how interconnected these things are to our brand and can build upon how we present ourselves to our end consumer.
Everyone on our non-production team is cross trained in retail sales. Specific to this role, this helps to understand how our customers interact with our products, which informs our marketing initiatives - both planned and in the moment content production. You must be comfortable in a customer facing role.
RESPONSIBILITIES:
Assist in ideating, designing, producing and scheduling content for social media, email marketing, online ads and events in conjunction with our lead marketing and PR team
Assist in managing our email marketing program, including newsletter creation, list management and reporting metrics
Assist in coordinating product photoshoots - pre and post production, organizing models, prepping product and file management
Digital asset library management
Assist in coordinating, cultivating and supporting our influencer partnerships.
Graphic and content production as needed for events, in store retail, product launches and partnerships
REQUIRED SKILLS:
Experience with email marketing platforms (e.g., Mailchimp, Klaviyo, Omnisend)
Proficiency in social media platforms and image formatting for each (Instagram, TikTok (rip?), Facebook, Pinterest)
Bachelor's degree in Graphic Design, Photography, Fashion or Marketing
0-2 years of marketing experience (internships included)
Graphic Design skills are required.
Adobe Suite: Illustrator, Photoshop, Premier Pro
Photo/Video editing/formatting experience preferred
Google Suite: Sheets, Docs, Calendar
Strong visual, written and verbal communication skills
Basic understanding of digital marketing principles and best practices
Excellent organizational skills and attention to detail
Interest in fashion, lifestyle brands, cycling, travel and the outdoors
TO APPLY:
Please email a resume, cover letter and portfolio.
Tell us why you’d like to work at ILE and share examples of your work.
Please send resumes in pdf format and portfolio passwords if needed.
SCHEDULE:
Part Time
20-24 hours
Thursday - Saturday
10am-6pm