We love pets and we love technology! We have built a really cool pet safety service for pet owners and the community.
We build both hardware and software.
We require high quality, seasoned, outstanding professionals to join our dedicated, dynamic, smart and growing team.
- We have launched our first-to-market product
- We have an office in San Carlos
- We have hardware and software IP
- We have patents and trademarks
We are looking for a seasoned Head of Marketing professional with Product Marketing Manager experience ideally with intensive previous experience at a highly recognized and beloved brand with a strong B2C presence (Ex. Peloton, Apple, etc).
You'll develop and lead the marketing vision, playbook and product marketing from concept to fruition. This role will drive critical impact for a brand new product in our first-to-market service.
Along with the founder and a strong technical team, you will OWN marketing. This is a role for a seasoned expert with fresh ideas who is eager to wrap their arms around the A-Z GTM messaging.
You must have direct experience in and have successfully built a full marketing and brand strategy for a new consumer service/product
You must be based in SF Bay Area/Silicon Valley. We are fully remote but this role requires frequent meetings in-person and to attend and coordinate events.
REQUIREMENTS:
- Develop and execute the go-to-market strategy and launch
- Conduct customer interviews, map the customer journey
- Build traditional and digital campaigns, including asset and content development
- Align with cross functional tech teams and leadership in product, design, and other marketing functions
- Own the marketing program and playbook
PREFERRED SKILLS:
- Bachelor's degree, MBA
- 5+ years of Product Marketing experience, preferably in a technology company
- HubSpot Admin
- Direct experience in planning, research, strategy and launch of a new product as the marketing owner
- Excellent communication skills with an ability to work at all levels of an organization
- You excel in ambiguous startup environments and can envision an exciting path
- Organized, organized, organized
ABOUT US:
10+ years of industry, consumer and hardware research completed
Conducted 9 rounds of testing, ready for the final test before product launch
Marketing, Branding and Product Design is complete
Secured hardware design patents and trademarks
Gained significant press during previous testing phases
Our goal is to be the household name for pet safety and up end the pet market (ICYMI the pet market has an $261B annual market size - compared to $85B gaming market).
Female founder, Ex-Apple, MBA
ABOUT YOU:
You are honest and results oriented
You thrive in building new things, get excited about a challenge and are self-driven. (There is no one here to 'manage' you.)
You've got grit and never take no as an answer
You find a way to build something from nothing
You're creative and hands-on
You love to iterate and constantly improve quickly
You have a great network of peers
You already have startup experience (5 people or less)
You love pets
HOW TO APPLY:
1. Submit a response via CraigsList email reply
2. Attach your resume and LinkedIn profile
3. Let us know why this role interests you
Tags: CMO, Start-up, co-founder, entrepreneur, innovative, dog, cat, pet, founding team, early venture, seed, remote, PMM, PM, Product Manager