What you get to do in this role:Represent and identify highly complex customer problems across the product and lead the design lifecycle from discovery through design validation and customer adoption Apply and adapt appropriate research techniques and methods for specific project needs Engage with customers to understand their unique needs for our products, defining and synthesizing user types and use cases Partner with Product Managers and Designers to provide highly informed strategic recommendations that influences decision making Validate feature and design direction through participatory design, early concept testing, formative and summative usability testing Provide direction, vision and leadership for large collaborative efforts Communicate and educate partners on findings through artifacts such as specific user segments, persona frameworks, jobs to be done, user journeys, task analyses, etc Provide mentorship to other members of the team and champion the discipline across the organization