Senior Global Events Manager

Your CareerWe are seeking an experienced Senior Global Events Manager who is passionate about reshaping events in today’s dynamic landscape, with a strong focus on innovation and delivering exceptional attendee experiences. In this role, you will oversee Palo Alto Networks' participation in our most high-profile industry 3rd party and proprietary events. These events may also include hospitality and sporting activities, executive-focused programs, 3rd party trade shows, and other corporate events as needed.The ideal candidate will have a deep understanding of how business units collaborate and integrate with Global Events, ensuring seamless alignment. As a strategic, impact-driven leader, you will work cross-functionally with key teams—including product marketing, PR, sales, demand generation, executive leadership, corporate communications, and Go-To-Market business units—to amplify company initiatives, brand campaigns, and event pipeline objectives. This role is pivotal in driving alignment across departments and ensuring that all events contribute to broader company goals.Your ImpactLead and oversee the execution of multiple flagship events within the Global Events portfolio driving Palo Alto Networks' influence in the Cybersecurity spacePlan and execute ancillary and adjacent activities around events, ensuring Palo Alto Networks is recognized as a leader in CybersecurityDrive the awareness and amplification efforts surrounding events by collaborating with the social media team and demand generation, ensuring our target audiences are informed on how to engage with PANW expertsResearch and define personas for each event to maximize relevance and impactDeliver exceptional attendee experiences that drive engagement, participation, and strong post-event follow-upEnsure consistent messaging across all event touchpoints, working closely with broader marketing teamsManage event budgets effectively, ensuring spend is tracked and aligned with targetsDevelop strong cross-functional relationships with Product, Customer Success, and Sales teams to ensure alignment on event strategies and objectivesEmbrace a problem-solving mindset, always seeking innovative solutions to challenges that ariseEffectively manage multiple tasks simultaneously, balancing competing priorities while maintaining attention to detail and high-quality outcomesDemonstrate a solution-oriented attitude, tackling challenges with enthusiasmAudience Acquisition Strategy:Identify target audiences and develop segmentation strategies based on attendee personasCreate and implement audience acquisition campaigns to promote and drive event attendanceCollaborate with the cross-functional teams to map out tasks and set expectations for audience engagementSales Enablement:Collaborate with Sales Enablement leads to equip internal teams with effective tools and information to promote event attendanceDevelop enablement assets sales teams to facilitate lead follow-up post-eventPerformance Measurement:Analyze event performance metrics, including MQLs (Marketing Qualified Leads), pipeline contributions, attendance rates, and engagementCollaborate with the analytics team to assess the effectiveness of event campaigns and identify areas for improvementPrepare and present reports on campaign outcomes to inform future event strategies and adjustments