Head of C-Suite Marketing & Engagement

Lead ServiceNow's strategic CXO marketing initiatives targeting Fortune 500 executives. This role will develop and execute highly personalized marketing programs that drive awareness and engagement with C-suite decision-makers, ultimately supporting ServiceNow's enterprise growth objectives.Key Responsibilities:Design and implement ultra-targeted marketing strategies for a carefully curated portfolio of 250 strategic CXO relationships across Fortune 500 accounts, with emphasis on personalized touchpoints and executive-specific value propositionsLead a specialized team of marketing professionals focused on developing and executing bespoke executive engagement programs, including 1:1 content development and personalized thought leadership campaignsCreate compelling thought leadership content and experiences that resonate with specific C-suite personas (CEO, CIO, COO, CHRO), incorporating individual executives' published viewpoints, strategic initiatives, and business challengesOrchestrate highly customized, multi-channel campaigns leveraging invitation-only digital experiences, exclusive executive events, and white-glove direct marketing approachesDevelop and maintain detailed executive personas and engagement preferences for target CXOs, ensuring all interactions are relevant and valuable to their specific business contextDrive sophisticated measurement and optimization of executive marketing programs, including detailed engagement tracking and influence mapping at the individual executive levelCollaborate with key technology partners on carefully selected joint executive marketing initiatives that align with target executives' strategic prioritiesDevelop sophisticated narrative frameworks that connect ServiceNow's value proposition to specific C-suite priorities, industry dynamics, and individual executive agendasShape and deliver executive-level communications that demonstrate deep understanding of each target executive's business challenges, strategic initiatives, and industry positionCreate and maintain detailed executive engagement playbooks for each C-suite persona, incorporating industry-specific insights and individual executive preferences