Alliance Marketing Program Manager, Cloud Service Providers

Your CareerDo you excel at building relationships and developing & executing marketing programs?  Are you passionate about cloud transformation? We’re looking for an Alliance Marketing Program Manager, Cloud Service Providers (CSPs) to join our Partners & Ecosystems Marketing team.  This role will work with our ecosystems marketing teams and cloud service provider partners to develop and execute strategic marketing programs, with a focus on North America. We’re looking for someone with experience developing and executing successful co-marketing campaigns, and a proven track record of delivering pipeline via partner marketing initiatives, with CSP experience preferred.  The Alliance Marketing Program Manager, CSPs will build and execute integrated marketing campaigns with Google Cloud, focusing on North America execution. The ideal candidate is comfortable executing integrated marketing motions, including digital campaigns, virtual and in-person events, budget management, sales enablement, and reporting. This is an in office role 3 days/week in our Santa Clara, CA office Your ImpactCollaborate and coordinate with alliance and partner stakeholders to execute and optimize quarterly marketing plans that achieve KPIs and align with alliance sales to define target accounts, engagement plans and make data-driven recommendations.Awareness of co-funding sources, partner rules and regulations, and approval processes is required.Own and manage cross-portfolio demand generation marketing playbook cadence and activities with alliance marketing in NAM region, including Hands on Workshops, Field activation in collaboration with sales teams, ABM activities and associated campaigns. Responsible for the creation of registration pages, email outreach, coordinating social media, lead upload and tracking, PO creation and SoW management. Accountable to activity cadence, target account list management and lead flow/tagging to appropriate stakeholders.Develop and implement an executive engagement model, leveraging Google's established rapport with customer decision-makers and offering both physical and digital experiences to drive account-based marketing efforts in support of alliance sales plays. May also include CXO activities, customer briefings, and seminars.Support partner and industry events with booth presence, aligned messaging, ancillary activations, and customer meetings e.g. National Retail Federation, HIMSS, Google-hosted activity (Next, AI roadshows, Security Summits), and Palo Alto Networks Ignites.Own end-to-end event logistics, including venue selection, speaker coordination, agenda planning, and follow-up strategies. Perform event set-up tasks include PO creation, contract execution, budget tracking, new vendor onboarding, InfoSec review, and payment processing.Ability to proactively work independently with vendors and develop relevant action plans by event.Manage event logistics including shipping of materials, set-up, ordering of onsite services, catering, transportation and food vouchers, staffing requirements, and communications.Create event campaigns in Salesforce in accordance with standards and ensure all leads uploaded within SLA post-event.Work closely with Sales Leaders and Account Executives to track engagement, optimize outreach, and accelerate pipeline progression.Measure and report on event effectiveness, ensuring alignment with pipeline and revenue goals.Track and report progress on marketing campaign KPIs and ROI metrics, including regular readouts on the performance of partner marketing programs. Contribute data to quarterly marketing reviews with key alliance executives (internal and partner) to review success/progress, identify gaps and maintain executive alignment and support. Responsibilities include SFDC creation, Tableau reporting, create and maintain planning decks and event status reports.