Marketing and Communications Specialist
University of California Education Abroad Program (UCEAP)
Summary of Job Details
Reporting to UCEAP's Director of Marketing, Communications, and Engagement, works on strategic marketing and communications projects that promote and brings awareness for UCEAP programs. Oversees and contributes to the communication activities and promotional priorities of the organization. Uses a data-driven approach to effectively promote, market, execute, and evaluate marketing projects and campaigns, and is involved with both strategy, writing, execution, and feedback of assigned projects and campaigns. Works collaboratively with subject matter experts, UCEAP faculty and staff, and other UC clients to brainstorm concepts and creative directions that carry the UCEAP brand to students and other targeted audiences. Writes and edits a variety of comprehensive material for stylistic consistency, logic, organization, development of content, and emphasis. Researches, selects sources, and ensures accuracy of written pieces. Recommends content and layout, edits, and coordinates production of print and digital materials.
Required Qualifications
Bachelor's degree in journalism, communications, marketing, or related field and / or equivalent experience / training.
3-5 years of professional work experience in marketing or communications positions.
1-3 years - strong event support and promotion skills.
1-3 years of demonstrated competencies in web and computer applications relating to marketing, recruitment, and promotions.
3-5 years of experience creating, managing, and adapting marketing plans and projects that achieve enrollment or revenue targets.
1-3 years of experience with GA4 or Google Analytics.
Project management, independent problem-solving and organizational skills to effectively monitor and manage multiple projects with overlapping deadlines and tasks.
Interpersonal skills to develop collaborative relationships with clients, colleagues, and other partners.
Strong analytic and written communication skills.
Strong knowledge and experience of marketing mediums, communication principles, media and marketing techniques.
Experience developing multichannel enrollment and recruitment marketing campaigns.
Ability to contribute to content needs, including newsletter articles, blog articles, and marketing copy. =
Experience constructing messages for multiple media sources including print publications, web, email marketing communications, and social media.
Special Conditions of Employment
The UCEAP Systemwide Office is located in Goleta, CA (near the UCSB campus). Eligible for a hybrid work arrangement which may require presence at the UCEAP Systemwide Office for occasional leadership and staff meetings, delegation visits, training sessions, etc. The University is unable to pay or reimburse expenses prohibited by University policy, including travel expenses associated with commuting to the designated office.
Satisfactory conviction history background check
UCSB is a Tobacco-Free environment.
Days/Hours: M-F; 8am - 5pm Pacific Time, or similar schedule
UC Santa Barbara is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status.
For the University of California's Affirmative Action Policy, please visit: https://policy.ucop.edu/doc/4010393/PPSM-20.
For the University of California's Anti-Discrimination Policy, please visit: https://policy.ucop.edu/doc/1001004/Anti-Discrimination.
Application review begins 9/5/24
Apply online at https://jobs.ucsb.edu
Job #71927