We are seeking a highly skilled and strategic Product Marketing Manager to focus on developing and executing compelling messaging for our ITSM product. The ideal candidate will be a master at translating complex technical features into clear, customer-centric value propositions that resonate with IT leaders, service managers, and key decision-makers. In this role, you will be responsible for crafting and managing the product messaging and positioning, ensuring consistency across all marketing touchpoints, and driving demand for our ITSM solution.Key Responsibilities:Messaging & Positioning:
Develop and refine the core messaging and positioning for our ITSM product, ensuring it clearly communicates its unique value to target audiences. Align messaging with customer pain points, needs, and business outcomes to drive interest and demand.Content Creation & Communication:
Lead the creation of high-quality content such as product collateral, white papers, case studies, blog posts, webinars, and customer presentations. Tailor messaging for different buyer personas (IT leaders, service managers, etc.) and customer journey stages (awareness, consideration, decision).Market Research & Competitive Analysis:
Conduct regular market research and competitive analysis to understand customer needs, emerging trends, and competitive landscapes. Use insights to continuously evolve product messaging and ensure the product remains differentiated and relevant.Cross-functional Collaboration:
Collaborate with product management, engineering, and customer success teams to stay aligned on product roadmap, features, and customer requirements. Ensure that the messaging accurately reflects product capabilities and future direction.Metrics & Performance:
Define and track key performance indicators (KPIs) related to product messaging and marketing effectiveness. Analyze the impact of messaging on lead generation, conversion rates, and overall sales performance.