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Digital AnalystWhat you can expectZoom is looking for a Digital Analytics Lead to generate insights for eCommerce and Marketing teams to inform our strategic initiatives & product roadmap.About the TeamThis role is part of the Digital Analytics team, which supports Zoom's digital properties to accelerate growth. This candidate will provide customer insights regarding online behavior, informing future B2C & B2B strategies. They should possess a passion for storytelling through data and act as a champion for decision-making across the organization. Additionally, they must be adept at both strategic and tactical thinking and comfortable in a dynamic environment of a high-growth company. A passion for learning, innovation, and collaboration is essential.Responsibilities:
Partner with eCommerce and Marketing teams to define reporting needs and KPIs, create automated reports, recommend tagging strategies, and analyze customer funnel behavior and abandonment for insights.
Oversee performance monitoring and insights via dashboards, scorecards, and ad hoc analysis.
Distill insights from experimentation and personalization efforts to guide data-driven iteration and storytelling.
Participate in site re-designs and enhancements by identifying opportunities and setting site metric goals.
Analyze churn-related reports to uncover trends and insights.
Collaborate with Marketing teams to connect customer experience, care, loyalty initiatives, and retention.
Implement processes and train cross-functional business users to enable data-driven decision-making.
Advocate for data-driven decision-making and customer-centricity across all touchpoints of digital product experience.
What we’re looking for
5+ years of experience using analytics platforms such as Amplitude, Tableau, Salesforce, Google Analytics
Demonstrate communication skills, both oral and written, for translating technical and statistical information into actionable business insights for Business Stakeholders
Have Media Mix Optimization and Attribution Modeling experience
Enjoy working with others and a clear, great communicator
Have a quantitative and data-driven mindset balanced with a customer-driven approach
Able to document and present results to differing stakeholder audiences
Be a team player with a growth mindset
Salary Range or On Target Earnings:Minimum:$76,800.00Maximum:$186,200.00In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value. Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience. We also have a location based compensation structure; there may be a different range for candidates in this and other locations. Ways of WorkingOur structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.BenefitsAs part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn (https://careers.zoom.us/benefits) for more information.About UsZoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Here, you’ll work across teams to deliver impactful projects that are changing the way people communicate and enjoy opportunities to advance your career in a diverse, inclusive environment.Our CommitmentWe believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. Zoom is proud to be an equal opportunity workplace and is an affirmative action employer. All your information will be kept confidential according to EEO guidelines.We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records and any qualified applicants requiring reasonable accommodations in accordance with the law.If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form (https://form.asana.com/?k=OIuqpO5Tv9XQTWp1bNYd8w&d=1127274756253361) and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.Think of this opportunity as a marathon, not a sprint! We're building a strong team at Zoom, and we're looking for talented individuals to join us for the long haul. No need to rush your application – take your time to ensure it's a good fit for your career goals. We continuously review applications, so submit yours whenever you're ready to take the next step.