We are looking for an innovative and driven Marketing Specialist to join our team! If you are passionate about digital marketing and skilled at developing online channels, we’d love to meet you. Join us and play a pivotal role in expanding our online presence and engaging with a broader audience through various social media and digital platforms.
Responsibilities:
Develop and manage online marketing strategies across a range of web channels, including but not limited to TikTok, Facebook, Twitter (X), Instagram, LinkedIn, YouTube, Pinterest, and emerging social media platforms
Create engaging, on-brand content tailored to each platform to attract and retain an online audience
Track and analyze the performance of digital campaigns, optimizing content and strategy based on data insights
Collaborate with cross-functional teams to align marketing strategies with overall business goals
Stay current with the latest social media trends, platform updates, and best practices to ensure effective content development and audience engagement
Identify and explore new opportunities for brand growth through online channels
Manage influencer partnerships and brand collaborations to amplify channel visibility
Qualifications:
Major in Marketing, Communications, or a related field
Proven experience in developing and managing successful digital marketing campaigns across multiple platforms (e.g., TikTok, Facebook, Twitter/X, Instagram, LinkedIn, YouTube)
Strong creative and content creation skills, including video editing and storytelling
Excellent analytical skills with the ability to interpret data and make informed decisions
Strong communication and teamwork skills
Ability to quickly adapt to new platforms and tools