Vacancy caducado!
As a CRM Specialist on the Global Channel Publishing team, you will report to the CRM Lead to develop and deploy multi-channel CRM campaigns. You will work closely with the rest of the Google Cloud Platform team to ensure CRM campaigns are cohesive and integrated with the rest of channel mix.ResponsibilitiesWork with design and development resources to create marketing emails & push notificationsDeploy campaigns via Salesforce Marketing CloudConduct regular A/B and multivariate testing to optimize the performance of email channelProvide regular reporting on performance of CRM campaigns including campaign ROI and incrementalityQualifications4+ years of experience in email marketingExperience using Salesforce Marketing CloudWorking knowledge of SQL and AMPscriptExcellent verbal, social, and written communication skillsAbility to provide strategic recommendations informed by dataStrong attention to detailPlusesKnowledge of HTML and CSSSalesforce Marketing Cloud CertificationsExperience with Tableau