Programmatic Digital Marketing Strategist

Lead strategy, planning, budgeting and execution of full funnel programs that drive sales growth across Amazon, Instacart and other eCommerce marketplaces.Establish, deliver and report on financial metrics for digital marketing campaigns.Build, monitor, and manage sponsored ads.Partner with brand and marketing teams on creative assets for display ads.Support the sales team on their retail customers’ eCommerce capabilities and requirements.Collaborate with the media team and digital agencies to manage DSP.Execute and optimize programmatic advertising campaigns within Amazon DSP, focusing on achieving client KPIs and maximizing ROI. This includes campaign setup, targeting, bidding strategies, and ongoing performance monitoring.Analyze campaign performance data, identify trends and insights, and implement optimizations to improve campaign effectiveness. This includes A/B testing, audience refinement, and bid adjustments.Collaborate with marketing teams to develop programmatic advertising strategies aligned with overall marketing objectives. This involves understanding client goals, target audience, and product offerings.Provide insights into digital grocery industry, staying up-to-date on digital advertising trends to build and maintain competitive advantage in the online space.