Digital Marketing Manager

Act as subject matter expert for our social and YouTube paid media campaigns.Support Sr. Digital Marketing Manager in their partnership with the Marketing Team to understand underlying business objectives and set media KPIs.Contribute to brainstorming and cross-department planning.Help develop and execute digital marketing plans for paid social platforms and YouTube.Present plans (when applicable) to internal constituents and the Marketing Team.Manage timelines for planning and coordinate with Marketing, Project Management, and Creative for asset delivery.Communicate any needs with Ad Ops or other specialists (for tagging, optimization set up).Ensure best practices when building and testing campaigns and assist with analyzing and reporting results.Optimize campaigns and test strategies to drive performance and learnings.Track all spending and validate media partner invoices.Problem solve with our media vendor platforms.Keep the team abreast of changes to social platform offerings and functionality, with a strong eye to how they impact paid/amplification opportunities.Proactively research the latest digital trends that affect digital marketing, attend industry seminars.Actively contribute to the development of the agency's culture and standards of quality.