Vacancy caducado!
Our client, a fast-growing online gaming company that specializes in sports betting and lottery, is seeking an immediate need for a Data Analyst to join their team. In this role you will assist the UA team to grow and optimize user acquisition and retention campaigns for the b spot iOS app and bspot.com, working to expand our reach across programmatic, search and social channels. You will study KPIs, identify and evaluate trends, and quantify player behaviors to determine the real value of campaigns and clearly communicate results and outcomes.
What You Will Do:- Develop quantitative analysis, statistical models and ad hoc reports to support decisions related to: UA channel selection and optimization, UA spend efficiency, player engagement & retention, CPA, LTV and ROI
- Monitor user acquisition KPIs and deliver comprehensive, user-friendly reports to effectively communicate the results to a range of team members.
- Deliver actionable insights into our user acquisition and player development campaigns to improve ROAS, help drive engagement and monetization
- Leverage MMP data and help improve MMP integrations and reporting
- Design and maintain B2C LTV forecast models
- Create marketing affiliate reports to deliver regular performance analysis reports to affiliate partners
- Develop tools and reports to automate regular reporting
- Develop tools to analyze new UA channels, forecast performance, analyze trends, and identify problems
- Design data projects to implement and analyze A/B statistical testing for specific problem-solving needs
- BS in Mathematics/Statistics/Economics or equivalent
- 5+ years of experience as a user acquisition data analyst working with large datasets in the B2C online games and gaming verticals
- High proficiency with SQL, Tableau and Excel
- Experience with Facebook Analytics
- Experience with A/B testing
- Experience with MMPs like Kochava
- Solid presentation and communication skills
- Flexibility to work with changing priorities and execute multiple, concurrent, competing projects