Marketing Analytics Manager

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa. Our goal at Visa is to be the most creative and impactful data-led marketer in the world. We are on a journey to develop our data, capabilities, and agency ecosystem to bring more effective and efficient business results to Visa. As part of this journey, we are building best-in-class solutions, capabilities, organization, and processes in support of marketing.As a senior data scientist within Global Insights & Analytics, you will be responsible for Visa’s product and marketing data, insights, and analysis ecosystem. You will use data sourced from Visa’s internal systems, CRM systems, and from native systems of other marketing channels such as email, digital, social, search, programmatic, partners, and events. You will contribute to insight extraction and data visualization work streams that will be shared across Visa’s marketing and product organizations at all levels and geographies. You will work closely with technology teams to transform business and data insight delivery and integration to a new level, improving the marketing organization’s ability to track and optimize performance. A successful candidate will have experience evaluating media campaign performance and driving actionable insights to help influence later initiatives.Most of your time will be spent assisting the analytics team on driving dashboard updates and organizing task timelines, along with the opportunity to plug into campaign planning and execution life cycle. You will be working on analysis and diagnosis of marketing performance. You will monitor trends in KPIs and performance drivers and translate those data into actionable insights and recommendations. You will work closely with the marketing team to increase understanding of what works and what does not work in Visa’s marketing, with a strong point of view on how strategies should evolve going forward.Essential FunctionsYou will support performance reporting and marketing intelligence for the marketing organization. You will bring consistency to reporting by leading rigorous data processes to aid in the automation of KPI reporting, dashboards, and other ad hoc reports.You will focus on improving operational excellence through identification and execution of initiatives that create efficiency, remove obstacles, and improve existing processes.You will stay abreast of best practices in B2C/B2B marketing and new applications. You will advise on the ideal ways and hacks to track and measure campaign performance.You will act as an agency point on contact to ensure seamless and timely media data collection and reporting.You will collect Visa internal and industry benchmarks to add context to analysis.