The Data Strategy & Insights Analyst, is a critical role that works directly with Vestcom’s Sales team and Clients to drive partnership and revenue growth for all parties, owning the analytics and insights portion of the client relationship. This position requires an expert in leveraging industry trends, customer insights, and various owned and sourced data to convert data to insights and insights to action with our existing and prospective clients. Primary responsibilities include mining data pre-campaign to discover opportunities for clients and sales to help create demand in the market; leveraging historical data in conjunction with client objectives to prescribe more intelligent, iROAS accretive campaigns; owning the measurement process (T vs. C) from setup to client delivery to ensure we have a statistically valid measurable event with descriptive, contextual explanations; recommending optimization opportunities for future events based on historical outcomes, best practices, and trending market conditions.
  Key Areas of Responsibility
⦁    Owns the analytics and insights partnerships in-market with sales and client support across a variety of CPGs and Agencies at assigned retailers in the Vestcom network. 
⦁    Performs market level insight and trend analyses to uncover opportunities to create demand with clients leveraging syndicated data sources, internal data, 3rd party data partners, and retailer data.
⦁    Cultivates partnership with sales to create strategic plans to grow existing clients and win new clients
⦁    Designs intelligent campaigns for clients based on client and sales objectives across Vestcom’s applicable solutions using best practices, case studies, and market knowledge
⦁    Leads test and control analyses for assigned accounts, including pre-validation of offer size and scope to ensure the ability to measure, through post-event contextual insights with optimization recommendations – this includes owning client conversations related to methodology and results; ability to run code across a variety of data sets would be helpful.
⦁    Collaborates cross-functionally to leverage insights from across the organization
⦁    Relays client and sales POV to assist with developing and rolling out new insights.
⦁    Supports the evolution of our Strategy & Insights Playbook as a reference guide for sales and other internal teams, documenting all processes, SLAs, definitions, metrics, outputs, methodologies, etc.