E-Commerce and Digital Marketing Manager

The E-Commerce & Digital Marketing Manager will work directly with the Sales, Marketing, and Revenue teams in supporting the strategic marketing direction of the hotel. Responsibilities for this role include proposing and executing marketing plans that promote revenue growth and generation among key consumer segments while supporting the hotel’s brand positioning and image. This may include leveraging and executing marketing and e-Commerce strategies in partnership with appropriate corporate and destination team members as well as various hotel departments to achieve revenue growth goals. Develop direct and semi-direct online marketing channels to check and improve the internet presence of Fairmont Scottsdale Princess.Reporting to the Associate Director of Marketing, responsibilities and essential job functions include but are not limited to the following:Provide recommendations for improvements to website strategies that supports hotel marketing and e-Commerce short- and long-term revenue goals and initiativesDirect day to day website management, recommendations for improvement for responsive design, implementation of enhancements, and achieving website revenue goals, and website KPIsActively investigate known or suspected issues (bug reports, outages, etc.) and work with web agency to resolve issuesManage the hotel’s email marketing strategy to drive lead generation, grow subscriptions and increase digital audience/engagementEnsure emails follow industry policies; act as internal expert on retention marketing, email/SMS trends, technology and best practicesIdentify gaps in current processes and work with cross-functional partners to drive efficienciesPartners with Consumer Insights and Campaign Marketing to know our customers deeply and craft personalized strategies to inspire a deeper connection with our brand through email marketingWork on the creation and maintenance of automation rules and triggers, personalized workflows, dynamic content sections, nurtures, and list segmentation.Analyze email and SMS campaign effectiveness based on key metrics (e.g. open/click/CTO rates, opt-outs, revenue contribution, etc.) and own the optimization process. Create email marketing reports to measure campaign performance and shares insightsAnalyze and measure brand, vanity and micro website functionality, identify areas of friction and obstacles for website visitors and present results to upper managementMeasure key performance metrics in Google Analytics and other available tools (abandonment, conversion, etc.) and identify important performance trends and areas of opportunity to grow the business in ScottsdaleWork closely with appropriate teams to develop new guest offers, identify and implement timely actions that improve website conversions and average booking values, and provide reports on the improvement plan, execution, and resultsManage reporting, analysis, web content, and e-Commerce P&LEstablish, maintain, and continually improve processes and workflows as they relate to website enhancementsUnderstand and map the consumer journey to optimize opportunities that help increase booking, engagement, and meet conversion and revenue goalsOptimize the user experience on all devices, keeping up to date on the latest trends and UX dataOptimize search results and navigation filters to ensure hotel/destination relevancyCollaborate with the marketing team to create display, email & social media campaignsManage vendor relationships with applicable technology and marketing partners and escalate and document opportunities and/or service problems with recommended solutionsCollaborate with Sales and Catering teams to ensure their digital assets and platforms are current, productive and aligned with overall digital strategyExecute corporate e-commerce campaigns to support the hotel strategic marketing plans working within the established budgetsOptimize SEO/SEM for the property vanity sites in conjunction with partner agenciesParticipation in photo and video shoots and strategies surrounding image needs and utilization, including VR and the latest technologyHotel app design/updates with support of agencyOther duties include: Executing and tracking performance for internal and external marketing campaigns, promotions, advertising, and websites. The position may also act as a liaison between the property and Accor brand marketing support, outside agencies, and contracted vendors/service providers (as determined by the Associate Director of Marketing and Director of Sales and Marketing).